6 Smart Account-Based Marketing Examples

Here are 6 smart Account-Based Marketing Examples suggested by b2b marketing agency

• Account-based marketing usually covers a set of some famous strategic tactics which will bring in specific leads and accounts into your sales funnel and for further use. ABM will allow you to optimize such marketing expenditure and then present resources towards a smaller net of leads, which will help you to increase your chance of closing good and qualified sales, which will possibly decrease your cost per lead.
  
  Firstly, you have to make sure you understand certain ways to fail in account-based marketing.
  
  

• LinkedIn can be treated as a great way of promoting lead generation channels, which are used for account-based marketing, which can be an easy target with certain very granularly segments that are based on different factors.
  
  You can run one of several different types of essential campaigns, such as boosted posts, ads, and sponsored content. And further to this, you can even collect leads natively in the platform with the name of Lead Gen Forms. Many industries have seen great success with this native lead capture medium using account-based marketing.
  
  

• To reach your ABM targeted contacts, you have to go through several methods. Firstly, you will be uploading the email addresses directly into your accounts for which there is account-based marketing.
  
  However, there are two caveats for this procedure. One, many people can use their email address for LinkedIn, and so if by chance you have a list of business email addresses, through which you may or may not be able to "match" all of your contacts. 

And two, you will need to run over a minimum of 300 email addresses or companies to match for the successful running of the campaign.

• Content is a great investment in any lead generation, especially for account-based marketing.
  
  Consideration-stage content works towards drawing interest in your company, such as that of case studies. The last is Decision-stage content, which works as the sales one-pagers and demo videos, which will be sent in the process of email nurturing after capturing the lead thoroughly.
  
  

• Personalizing your website content is important using account-based marketing such as imagery and conversion points, which is highly recommended for account-based marketing.
  
  If you have access to CMS that allows real-time personalization, or sometimes platforms like that of HubSpot having its Smart Content feature, which will help you automate different content blocks based on lead factors using account-based marketing.
  
  

• Even before you plan to run an actual remarketing campaign using account-based marketing tactics, make sure you are properly tracking pixels from the major networks, such as that of Google retargeting pixel and the famous LinkedIn/Facebook/Twitter pixels.
  
  It will be taking up to 3-4 months enough while gaining enough traffic so that you can use these audiences for remarketing organically, which is better prescribed.
  
  

• Twitter works much like any other popular account-based marketing channels outlined famously over many platforms, i.e., LinkedIn and AdWords. The Twitter platform will be eligible to match the email addresses to all the user's Twitter handles.
  
  So keep in mind that there is a minimum of 300 matches required to launch your campaign successfully.

As with all ABM campaigns, it is quite genuine, make sure that your content is targeted towards the leads you want to capture properly.

You can get in touch with a B2B Marketing Agency in case you want Account-based marketing for your business.