6 Simple Keyword Research Tips for small Business Owners

by Robin Belly Digital Marketing Agency | SEO

When talking about creating your online presence, whether are an internet site or social media pages, and ranking high in web searches, you actually got to be starting at the start and determine the proper keywords that are getting to take you to the highest? Here is what I feel are the simplest 6 simple and effective keyword research tips for small business owners to start out with.

Keyword research is essentially checking out the proper words = keywords that allow you to be better ranked in search engines. This is often a serious simplification but it's kind of a definition, as well. So before we get deeper into the keyword research tips, I suggest you're taking a sneak peek online just to urge familiarized with SEO keyword research and obtain your picture on the topic.

But getting back to my list of 6 simple and effective keywords research tips for small business owners, we are getting to start from scratch. Let’s say you've got a small tourism business and you would like to form it grow and your site to be shown on the primary pages of searches. Where does one start?

1. Do Your Homework: Creating the first List of Keywords

Usually, when handling small businesses we've the constraint of a small budget and that we have certain jobs that we will do ourselves and save money. Creating the first list of keywords is such a task. Before we will even begin to dream about exposure on the primary ranking pages for Google…we got to put ourselves within the client’s shoes and think as they might.

What would you write within the search bar to urge the service you've got to offer? Let’s return to our example and say you're doing effective keyword research and Digital Marketing Agency in London for your travel website. My advice is to require your business to pieces…small pieces and write down all niches and important, defining characteristics of your business, all services, all products, everything. Now you've got the essential.

This qualifies because the initiative in effective keyword research. Put down those words that best describe your business and be specific. But don’t just stop at the primary 5 approximately words you think that of…be creative, brainstorm if you must! Actually, you must! Because it will certainly improve and broaden your horizon!

Fair warning! This only steps one but, but it's actually, the one step you can't do without. This may be the stepping stone for all future marketing campaigns, site and listing optimization, landing pages, pay-per-click campaigns, and so on. But let’s not get before ourselves.

Now we've an inventory of quality primary keywords that best describe what our business is about. But you can't just throw them within the site willy-nilly! They’re going to need to be utilized in a natural, conversational-tone way! I feel this aspect are some things to always confine mind as you're dealing and addressing people first then search engines. And another thing: don't hesitate to only check what Wikipedia has got to say about this subject, it'd convince be very useful.

2. Spread Your List with Keyword Search Tools

We have already created our shortlist of keywords. But as you'll imagine, this may not be enough. What other SEO keyword research tips is you've got to try to now to urge to at least one of the keywords search tools and dig deeper.

To be honest, there's tons of keywords search tool and that I recommend reading a touch and trying a couple of to ascertain which one you wish best and which has the foremost to supply. To call just a couple of, you'll start by using Google Keyword Planner, Moz Keyword Explorer, or WordStream Keyword Tool, but don’t stop here. There are tons of them and keyword research tools are very useful not only for diversifying the words from the first list.

What else do they provide? Well, you'll determine not just keywords but also search volumes and you'll choose which words would assist you get a far better ranking and better or lower competition, for instance.

Furthermore, you'll use this data and knowledge to make a far better SEO strategy for your business and check your competition also, just to ascertain how you’re standing. If you’re interested by it, I even have a suggestion: Check this text on the way to analyze your competition and improve your ranking!

3. Meet up with to Your Specific Keywords

Here is another useful tip! Google is basically your friend when you’re trying to think like your clients.

How do you have to proceed at this stage? Type your keyword within the search bar and let the auto-suggestions guide you! You’ll actually see what everyone else is typing when researching. it'll provides a lot of latest ideas, new options, and expressions. You would like not use it all but; use the parts that best define what you offer.

And even more, I even have another great tip for effective keyword research: If you’re anything like me, you type within the research bar questions like what is…? How to….? Where do I….? And tons of others!

So my suggestion is to use this inquisitive tool to rise understand what and the way people are searching! And there's one tool that I particularly wish to use: Ask the People! Honesty i really like it: you type within the keyword and you get a comprehensive list of questions and prepositions, comparison words, and you'll just probe the research. Don’t be shy and use it because it's exactly what people are asking online and you would like your business to be the solution.

4. Use Long-tail Keywords

By now you've got already acknowledged your primary keywords and hopefully are using them, placing them on all of your homepage, blog page, and landing page. Analyzing the info from your keyword search tools is vital.

According to David Kovacs, founding father of Travel SEO, “now you'll need to decide if you choose competitive keywords or for something less obvious, some niche-oriented words and phrases. Within the beginning, the long-tail keywords might assist you bring traffic as these keywords aren't that competitive as others”.

One important mention: From all the choices for long-tail keywords, and there'll be plenty, always confine mind, what your strengths are and use those words. And, as always, when integrating keywords into your website, always confirm to sound natural, user-friendly, and informative.

5. Pay per Click Technique and Why It Works

Yet another simple and really effective keyword research tips are to try to your homework for pay-per-click campaigns. This marketing tip is without a doubt a sure way of getting more traffic to your website and far more. I suggest you've got read this informative article regarding the advantages of PPC campaigns, how they will boost your ranking, and see why it's important to interact in it.

But before we get before ourselves let’s get a touch into the intro a part of keywords. It’s perfectly obvious that using the proper keywords goes to bring you traffic and furthermore, clients. And since you're getting to beat your competition for the primary ranking in search engines, you’d better confirm and how on the proper ones. Those that bring you traffic, without costing a fortune! And remember that you simply aren't in search of clicks but customers! Therefore, concentrate to your keywords, and don’t forget to feature your involve action!

6. Location

In a highly competitive market, as a small business, you ought to cash in of all opportunities available, and attaching and using your location to your keywords and phrases, is such a chance.

Using a localized keyword might generate a touch less traffic than the overall word but it'll certainly boost your ranking and attract your local customers. And let’s be fair, we usually check out the results closest to us. And since we've already established that long-tail keywords are very helpful, adding the situation thereto will only make it more relevant.

I highly recommend using Google my business because the listing there'll not only get you noted within the local search but also on Google maps, you'll get reviews and therefore the chance to convince search engines you're a relevant candidate for a top ranking.

Conclusion

However big or small your business is, the reality is that investing money and time into the core of the web presence are some things everybody has got to do. And once we are handling small business, the simplest thanks to rank high altogether search engines is to be as specific as possible about all you've got to supply. And don’t forget to still check on the new trends of SEO, as an honest makeover never hurts. As you'll imagine, the list of belongings you can do to seek out the proper keywords doesn’t end here.

These were my top 6 simple and effective keyword research tips for small businesses that I’ve used over the years which I still do use as they yield results!