6 Significant Trends in GPS Tracking & Marketing 2020 By Concoxgarin

by Concox Garin Marketing Manager

Positioning accuracy is improving every year, machine learning and artificial intelligence also in enhancement. AIoT is making Geo-location a gold mine for marketing. In this article, we will present 6 significant trends in which new technologies will change the way GPS tracking companies marketing.

The location indicates intention, right? What would they be doing at a car dealership if they weren't checking a car they want to buy? The location shows intention. Therefore, sellers cannot be blamed for dreaming of a world. In which a cafeteria can attract all those who go through a hot summer day to have an iced coffee. Geolocation is redefining the way companies view marketing and advertising.
  1. Creative geofencing
Aimed only at those people who are close to the location of your store? Why not chase those who leave their competitors' facilities? Or focus on the areas where you are most likely to find your intended customers. Something that would be essential for those companies that do not have a physical store. So, if your company manufactures beauty or makeup products, simply point to the salons and spa centers with geofencing. Or if you want to invite comments from people who have just attended an event you organized. Send them a message based on geofencing when they leave the event location.
  1. Data collection with more value
As more marketing specialists become aware of the underuse of location data. They will begin to focus on creating more valuable data sets. This data is based on customer segmentation. Wait for companies to collect the digital breadcrumbs launched by their customers in the form of coordinates (latitude, longitude). Later you can add other information, intelligence such as age, gender, or profession, to the mix. Then they can search for information and analysis to discover how these customers can be driven to the desired location physically or digitally.
  1. Predictive analysis
By finding patterns in historical data, marketing specialists will be able to discover the next movement of their clients. Let's say a person visits a supermarket three times a month or someone goes to the movies every week. Predictive analysis of location history may inform interested companies. When your communication is more likely to get the desired results. Also, dynamically change the messages or discounts offered according to these ideas. It can become an excellent tool to attract customers.
  1. Shopping in transit
Today, all major car manufacturers (and many technology companies) working on connected cars. Therefore, be prepared to see a great boom in ads aimed at people who are on the move. Navigation applications enabled for machine learning can be used to predict high traffic areas. In this way, sellers can offer discounts on the application to consumers.
  1. Geosocial experiences
With a large amount of location data from user registration in different places using social platforms. It only makes sense that marketing specialists create campaigns that revolve around geosocial experiences. An area where technologies such as augmented reality. Virtual reality is prepared to play an important role in the future.
  1. The location meets direct mail
This is a particularly interesting scenario in which companies can merge location intelligence with traditional marketing methods. For example, send a direct mail to the client's house. A custom map, for example, can be an excellent tool for the client to feel special.

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About Concox Garin Innovator   Marketing Manager

14 connections, 0 recommendations, 66 honor points.
Joined APSense since, July 29th, 2019, From Shenzhen, China.

Created on Oct 13th 2019 22:53. Viewed 260 times.


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