6 Features Your Mobile Grocery App Should Haveby Saurabh Tiwari Digital Marketer | Blogger
You have finally decided to integrate a mobile app into your grocery business model. But your grocery store app would not be able to reap the desired results until it offers valuable experience to the customers.
Customers want a shopping list app that can update them about the latest coupons, discount offers, and lucrative deals. So, if you want your grocery mobile app to stand out from the crowd then you need to integrate these 6 exclusive features that are detailed right below!
Replicating Virtual Shopping Experience
Though more and more customers are shopping online, this does not mean that they would purchase just anything off the shelf. Customers intend to check every aspect of a product, just like they do in a brick and mortar store. They would prefer an app offering them similar convenience.
Support your app with advanced media versions to let customers look at all aspects of a product before buying. Take vivid 3D images off shelves, showcasing virtual shopping carts, switch back and forth to products for convenient purchasing.
An exclusive feature you can add to your grocery store app is the possibility to create a shopping list. Without a proper shopping list, the customers would not be able to purchase the items they want.
The feature of creating an automated grocery list app or shopping list can be quite handy for customers. It can provide added convenience while shopping. They must be allowed to generate multiple lists for groceries, daily essentials, personal care, and more. Also, they must be allowed to remove and add items to the list with minimum time and effort.
Generate and Accept Discount Coupons
According to recent statistics, more than 40% of customers prefer grocery apps that generate and accept discount coupons. You can give an edge to your app by not just generating discount offers, but also by accepting the discount coupons.
The ability to utilize discount offers and coupons is highly valuable to the customers. As a result, they would prefer switching to your app. Also, this is an excellent way to increase customer traffic on your app as well as improve your business loyalty program.
If you are offering a similar product from different brands, then it might confuse your customers. It is difficult to judge the quality of a product through the app. In such a situation, the price of a product influences the customer’s buying decision to a great extent.
Hence, make sure your mobile app offers customers a quick price comparison feature. The feature must list similar items along with their prices on a single screen. This will make it easier for customers to pick products as per their preference and within their budget.
Displaying Recently Purchased Items
A large portion of customers tends to stick with the same brands or items that they have purchased previously. Whether it is food, clothes, daily items, personal care products, or any other stuff, they prefer purchasing their favorites.
So instead of forcing them to try and find similar items again, do list them their previous purchase orders and history. This is an important feature for a grocery store app to impress the customers.
Such features help them have their preferred brands and items displayed instantly and as a result save their time.
Introduce the Feature of Click and Collect
This is an excellent feature that is gaining popularity among the customers. With the ‘click and collect’ option the customers are able to purchase products through the mobile app and then collect their items from the virtual store later on. The customers can schedule the pick time and it would be easier for you to keep the order ready.
This is the finest way to manage your physical and digital shopping platforms easily. At the same time, it would offer your customers a reliable shopping experience and would tend to make them come back again and again.
Over to You
Integrating these features into your mobile app would ensure you are able to create the best grocery app for your customers. But besides the mentioned features, your grocery app must facilitate convenient registration for customers, offer flexible payment options, enable tracking of orders, and help them schedule their deliveries.
Hope, with the help of this post you will be now able to create a mobile app that is satisfying to your customers and or you can hire any App Development Company which can help you build a grocery app which able to deliver lucrative results to your grocery business.
Created on Sep 7th 2018 05:43. Viewed 596 times.