6 easy changes businesses can make to increase custom
by Natasha Christou Digital Marketing ConsultantIncreasing your business’s footfall is crucial to having a
successful turnover. Because of this, companies are trying to think outside of
the box to create a unique idea to bring people into their business. We know
all about the impact that a successful marketing campaign can have for a
company. However, other than leaflet
distribution, tv and radio advertising, use of billboards, and magazine or
newspaper placements, how else can a business increase their custom?
Here, we look at extravagant ways businesses have managed to
increase their custom and ideas which have enhanced their reputation…
1.
Social media
Social media, when used correctly, can be a great way for
companies to enhance their brand’s image. By creating a catchy hashtag, a company
can become an internet sensation. The right hashtags can extend the reach of
your content, meaning more members of the public will engage with it. Trending
hashtags are a simple way to increase how noticeable your content is.
2.
Offer an experience
Linking in with social media, we live in a generation who
loves to post their selfies to social media. Therefore, you should offer an
experience that your customers want to share. A London business, Elan Café, hit
the jackpot with its ‘flower wall’. This had customers flocking to the café to
get the perfect snap for their social accounts of the garden plants that were on the wall.
Elsewhere, at Buffalo Phil’s, a Wisconsin restaurant in the
US, diners have their food delivered to them via a toy train. The track, which
runs along the perimeter of the restaurant, stops at the designated table to
allow customers to pick up their food. Such experiences create a great word-of-mouth
campaign, which makes people want to come at take part themselves. If your
business can find a unique experience, it will draw people in.
3.
Make sure your staff are
positive
We’ve all met an arrogant and rude staff member at some
point. This can have a hugely damaging impact on your business. By 2020, it’s
anticipated that customer experience will be more important than both the price
and product they’re receiving. Simply put, if a customer likes you, they’ll
continue to give you their business. If they don’t, they won’t!
According to RightNow, 73% of customers are drawn to a brand
due to friendly customer service representatives, while ThinkJar states that
55% of customers will spend more money with a company if they’re guaranteed a
satisfying experience. Therefore, it’s crucial that you give the public what
they want if you want to increase your footfall — a happy and positive
experience!
4.
Offer discounts
We all love to grab a bargain, don’t we? Discounts and
offers can help you attract new and repeat customers, as a reduction in price
can act as a ploy to attract people to your business. This works especially
well if your discount is only available for a number of days, as people are
‘afraid’ of missing out.
By offering a good discounted product, this will also boost
your reputation. This is also the case for companies which offer reduced rates
for personnel, including military members or NHS workers. Discounts can also present impulse buy
opportunities, meaning that customers will buy something they weren’t intending
to originally. This will help to boost sales across the board.
5.
Ask for feedback
Have you ever noticed your favourite restaurant or retailer
asking for your feedback on your receipt? Often, it’s in conjunction with a
prize being at stake to entice you to take part. This is crucial for increasing
custom, as it gives the consumer the chance to have a voice. People like to
voice their opinions and asking for feedback is the perfect opportunity to show
them that their thoughts do actually matter. Conducting a survey can help you
measure customer experience and satisfaction, while also helping you to conduct
industry research.
While increased levels of custom is the perfect end goal for
all businesses, there are several ways to ensure you appeal to your audience.
Each business is of course different, but by following the above steps, you’ll
be well on the way to gaining new customers.
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Created on Aug 13th 2019 10:32. Viewed 373 times.