5 Ways Hospital Marketing Can Improve The Patient Experience

Today, the majority of the experience for patients begins and concludes on the internet. This is particularly relevant in light of the methods that digital healthcare has developed with the advent of appointments that are scheduled online, portals for patients, and telehealth. In the end, patients want low-friction experiences from digital providers throughout the spectrum. Furthermore, patients view digital channels to be an integral part of their decision-making process for healthcare.

In a competitive market for healthcare, the patient experience is the way you differentiate your company, establish an image that is well-known and increase referrals. This article outlines some ways that your team of digital marketers can enhance the patient experience by eliminating obstacles that cause frustration, helping patients to access the services they require.

Here are 5 Ways Hospital Marketing Can Improve The Patient Experience:

1. Optimize Your Website for Mobile

In the article Healthcare marketing for the mobile-first Society, we wrote in-depth about the cost that comes from not prioritizing mobile-friendly experiences. Based on the information we presented that you must create web experiences that provide top users on mobile (UX) in order to ensure that users won't visit your site.

When you say that your website should be optimized to be mobile-friendly, we're referring to all the tools and the kaboodle. This means mobile-friendly code navigation and design from top to bottom on every page, interaction process or form, video portal, and so on. For larger websites and multi-location healthcare providers, the process could be a lengthy and expense-intensive task. However, the potential cost of not meeting the current customer demands for a mobile-optimized experience is too costly to be risked.

2. Create a Great Google My Business Listing

"Googling stuff" might sound like a joke It's actually the first step health users take when looking for the services of a doctor online. One of the first things customers will probably come across is the Google listing. The Google listing is basically an online business profile that includes contact information as well as links to websites, images reviews, and more. The more detailed your listing, the better because these listings are frequently included in the Google Search experience.

3. Build Out a More Robust Website

Your website is much more than just an effective marketing tool. It's an opportunity to continually bring value to your current and potential patients. Think about the different concerns, needs, and objections of customers of your area of expertise. What kind of information, for example, someone who is contemplating cosmetic surgery should be aware of? What kind of information could assist someone with specific conditions to improve their life?

The content on your websites, such as dedicated pages videos, blog posts, blog content, and testimonials, must include detailed information about the conditions, services, etc. Not only do your patients need this information, but so does Google! Well-structured, authoritative website content is a great way to improve SEO and patient experience simultaneously.

4. Offer Multiple Ways to Schedule an Appointment

The first step in attracting more clients to come through your door is to inform them you would like them to call you to make an appointment. However, this is an opportunity to go above and beyond posting your contact numbers on the site. Keep in mind that many people do not prefer to contact health providers in the first place.

Make sure to incorporate all your methods for contact into your website, Google listing, and the list goes on. Here are some suggestions on how to go about it:

• Click-to-call number or click-to-text number

• Click-to-email email address

• Traditional contact form

• Link to the social media platforms

• Contact page dedicated to you which lists the contact options listed.

• Access through your online patient portal for immediate contact with your physician

5. Send Automated Reminders

It's amazing how significant the reward can be for a simple reminder to patients to show up to their appointment. When you take the time to do that it shows patients that you're willing to help them receive the help they require, in order to ensure that the health care provider has a part of the obligation.

In recent times, the text message has emerged as an effective method to send reminders to appointments since the majority of health consumers have smartphones. However, email messages, as well as phone calls, work equally well. The most important thing is to design automated cadences prior to the scheduled appointment for Hospital Marketing.