5 Ways Custom Company Lanyards Benefit Your Business

Custom company lanyards are a unique and often overlooked tool when it comes to spreading a word about your business. They are useful and practical, and can hold just about anything from mobile phone, keys, military knife, ID cards to event badges and water bottles. They can be easily used by people of all ages and can help to strengthen your brand identity. These colorful chords worn are usually worn around the neck or waistline. This useful promotional product can be used to your business' benefit in  a cost-effective way.

This article is composed with intention to provide a useful and valuable information to readers about how even low-priced promotional items like custom lanyards can help to draw more potential customers to any business. Read on to know more about it.

1. Strengthen brand identity: Brand identity implies how your employees and customers feel about your business whenever they see its logo. Obviously, every business owner wants his business to be viewed as a quality-oriented business that aims to provide the best product and services to its clients. To strengthen brand identity, businesses use different marketing and promotional techniques as an attempt to create a goodwill for their business. Using useful and functional promotional items help to reinforce your brand identity through visually appealing logo, colors, mascots and slogans.

2. Improve your networking opportunities: Networking opportunities gives you a golden opportunity to tell people about your business. Personalized lanyards with your company logo and theme color can act as a trigger to start a conversation about your business. Attractively designed lanyards in bright colors are likely to attract attention of others and shows that you take immense pride in your organization. And the best part about custom lanyards is that they are extremely affordable that you can give them out with your business card to make a double impact on the recipients' psyche.

3. Increase Visibility: Small and medium-scale businesses have to look for cost-effective ways to improve their business' visibility. This is a major challenge since they have limited funds to use. Custom company lanyards can be of great help to such businesses in increasing their brand visibility. Since this product is used by a large number of people day in, day out, they will be reminded of your business and its services every time they use it.

4. Build loyal customer base: Every business wants to have a loyal customer base that repeatedly uses its products/  services. Such customers also spread a good word about the business which draws in more new customers. Retaining existing customers costs 5-7 times less than attract new customers to the business. You have to provide great customer service to maintain your customers, but giving out freebies to your customers makes them appreciate your business even more.

5. Look more professional: First impression may not always be the last one, but most people will judge you on your appearance even before you speak to them. Custom lanyards can help your brand to create a more professional first impression. Even though they are colorful chords worn by employees, they can help your employees to have a uniform look about them.

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