5 Unusual Technical SEO Best Practices

by Milla James Daily Business News

Technical SEO has always been one of the most difficult aspects of search engine optimization to master. Unlike content creation, link building, and other aspects of SEO, technical practices are often seen as boring or tedious — but they're also an essential part of your website's success. Here's what SEO company said without them, no amount of content optimization or link building will help you achieve high rankings in SERPs.

If you're looking for unique SEO tips, you've come to the right place. In this post, we'll cover five unusual technical SEO best practices that aren't common knowledge but will help your site rank higher.

Don't use the unsecure version of your domain

One of the most important technical SEO best practices is to make sure you are using the secure version of your domain. In fact, Google has been consistently pushing for sites to switch over to HTTPS and have even announced that they would be giving preference ranking signals to sites that use it.

Why?

Because users are more likely to trust a site that they visit if it uses HTTPS. Sites with this security feature feel safer and more reputable than those without it! That's what SEO company nz said it's also important because if you don't use HTTPS, then someone might intercept your user's data through man-in-the-middle attacks or other methods like session hijacking.

You can check if you're using the unsecure version by typing in the following code into Chrome's developer tools:

Fix mixed content issues

Mixed content is a problem that can be found in any website. It happens when the site is using HTTPS (a secure connection) and some of the content on it isn't. This means that you might have an SSL certificate for your pages, but some of your resources are still HTTP.

Mixed content issues are usually identified by Chrome's developer tools, as shown below:

The page is not secure, so Google won't rank it highly in search results. However, there's still hope! If you fix these mixed content issues before Google finds them (which may take months), then no penalty will be applied at all!

Check if you have image caching available

If you use a content delivery network (CDN), it should have image caching available. If you don't use a CDN, then check with your web host to see if they offer image caching on their servers.

If neither of these options are possible and you still want to implement image caching, consider using a plugin such as WP Rocket or Cloudflare's Rocket Loader instead of a CDN.

Use a CDN to deliver images

A content delivery network, or CDN, is a service that hosts your website's assets (such as images) in multiple locations around the world. When a user attempts to load an image from your site, the CDN will serve cached versions of those images from whichever location is closest to them. This means that visitors will always see fast page loads since downloads are taking place at optimal speeds for their location.

There are several benefits to using a CDN:

Images can be loaded faster because they're being served from multiple locations around the world instead of just one.
Replacing static images on your website with cached versions ensures they'll load quickly and consistently across all devices and networks without having to rely on complex JavaScript solutions like lazy loading.
Caching also allows you to update assets without worrying about affecting how they appear on users' machines—you simply push out new files once everything has been updated in production!

Check if your robots.txt file is blocking important pages

A robots.txt file is a text file that tells search engines what to index and not index on your website. This means you can use it as a way of telling Google and other search engines not to crawl some pages, which may be useful if they contain sensitive information or they're not part of the main site navigation.

So, SEO company suggest that it might also be worth checking that you haven't accidentally blocked important pages in your robots.txt file before, especially if there are any pages that could have been accidentally missed by crawling in the past.

For example, I once worked with an e-commerce site whose homepage had been blocked by their robots.txt file because it was being used as an internal link resource page!

Conclusion

In the end, you should use these technical SEO best practices if you want to rank higher in search results. As we've seen, they are very easy to implement and can make a big difference in how well your website performs.