5 Unbeatable Marketing Solutions for A Vape Business

Most of the researches show that the vaping industry will likely reach the 43billion US dollars mark by the end of 2021. The compound annual growth of the market is 15%. The figures are enough to attract new players to the industry. However, with several new entrants, the competition in this industry increased a lot. Without adopting the right vape marketing solutions, it is tough to win. 

As per the researches, only 55% of the startups survive the first five years of business. So, the current article shares some of the unbeatable marketing tactics for vape companies.

Push the High-quality Sharable Content

A website works as the best marketing tool for a company. You should try utilizing to get the best out of it. Improve the blog section by posting high-quality sharable content in that section. Further, be consistent in creating blog posts, which will turn more visitors to the website. Remember, quality content automatically gets shared. Hence, try to make curate high-quality content, which should be relevant to your target audience, and reach potential customers. You can try this solution even with a zero-marketing budget.

Reuse the Old Content

During extensive content marketing, you share a lot of content on blogs or other platforms. All the contents do not get good responses. However, few get a remarkable response. Identify those contents and invest more in promoting those. Repurposing the old contents helps you to get more value. Further, you don’t need to invest in other vape marketing solutions. Once the vapers hook to specific content, the content will turn more vapers to the website.

Turn the 404 Pages into a Landing Page

Often marketers think of 404pages as a lost opportunity. However, in the case of the vape products, where getting the traffic to the website is difficult, you don’t have the leverage of losing any opportunity. 

Convert the 404page as a landing page by offering a specific offer or a chance to read something exciting. Be sure that offering a lucrative alternative can reduce the drop-off rate to 14% from 68%.

Focus on Video Marketing 

Videos are an engaging way to attract the audience. Several doubts are there in the mind of vapers and smokers. Hence, creating engaging content and sharing them through the different video platforms. Marketers can use YouTube, TikTok, Instagram TV, and many more to create compelling videos that are both enjoyable and sharable. You can ask vape influencers for it also.

Use Scroll Pop-ups

As mentioned in the first point, that website is the best way to reach potential customers. After implementing the SEO strategies, once the traffic lands on the target page, use scroll pop-ups carefully to convert the traffic. Using these vape marketing solutions correctly will not make these annoying for the visitors. Using pop-up from 15% to 70% can increase email sign-ups by 17%.

Final Words

Over in this article, you read how the right marketing solutions can do wonder to the vape companies. With a little more research, you can find out the right marketing hacks to get success.