Outstanding Marketing Strategies For Your Vape Business

by Ethan Wayne Blogger

According to market researches the vaping industry is right on track and would be earning $61 billion within 2025. That is five years away; however, you need to start planning your vape marketing strategies right away.

The chances are your vape shop isn’t the only one in town. Now, to get ahead of your competitors, there are some amazing strategies you must try. Remember success doesn’t come easy. You need to work each day to make your vape brand popular.

One of the first things to do would be to hire the best marketing experts from a renowned company who can lay down the strategies for your vape brand.

Organic Search

If you have a brick and mortar store, your website would be the biggest selling tool. Since laws vary from one state to another across the US, you just cannot depend entirely on social media.

You must start working on optimizing the keywords so Google knows where you are at exactly. But do watch out for keyword stuffing, Google doesn’t like that at all. Try alternating some popular keywords such as vaper, vaping, vape juice, e-juice, ejuice, mods, etc.

Take To Social Media

You cannot take the power of social media lightly. Yes, you read that right! Just because you can’t opt for paid advertising doesn’t mean you can’t use it. You need to create a brand, a storage page as well as gather followers. Now, Instagram and Twitter can work towards such favors, too.

Don’t Forget Email Marketing

If you think that e-mail marketing is backdated, you need to rethink. Vape marketing strategies are incomplete without proper email-marketing.

People will often give out their email address at the checkout page if they know they would engage content or discounts and offers.

Email marketing doesn’t take long to set up and would continue paying off to you down the road. Just consult with experts who can assist with the right message to share and you are good to go.

Vape Review Websites

There are several of these online. Many vapers are really tech-savvy who love reading reviews and watching YouTube videos online on reviews before they buy. If you don’t want to get into a review site, reserve a spot on your website for people to put up their testimonials and reviews.

Hire Few Tricksters

You may have come across vape tricksters on Youtube and especially on Instagram. They are experts who can ace the vape perfectly and come up with amazing cloud blowing tricks. Interestingly, they can collaborate with your brand in exchange for a free vape device.

It is a nice way to reach out to more and more people who can familiarize with your brand.

Influencer Marketing

Don’t skip influencer marketing. This is one of the crucial vape marketing strategies you can employ. Look out for vape influencers with good number of followers and collaborate with them. Provide them your product and ask them to promote it on their Instagram profile.

Finally, these are some of the popular marketing strategies you can use for your vape business.