5 unbeatable advantages of promotional products

In such an online world, are there really advantages of promotional articles over digital marketing? Let's do a little analysis.

Much has been said throughout the 4 Ps years of marketing (product, price, place of promotion), so that they are well known to all marketers; the other 3 Ps, are not so sound, but for those businesses specialized in services, they are essential:

5 advantages of promotional products

1. Effective marketing at low cost

Many small businesses can only dream of a large-scale advertising campaign, which is spread by all means, but they can achieve a lot with a series of low-cost promotional products that are well targeted through direct marketing.

Most manufacturers of promotional products keep prices low for mass distribution. Thus, prices are small, but the impact is high on the recipients.

2. Instant brand recognition

Brand recognition implies that consumers can identify your company and your products or services immediately. For example, people can immediately recognize Nike without even looking at typography, just swoosh.

3. Greater exposure to your business

An advertisement on television or even on Facebook goes through the eyes of users in a few seconds and often discriminates because we have learned to do so. But, physical products are in use most of the time and are in front of the eyes.

Even the simplest promos have that power; a shirt, a cap, a feather, some glasses.

4. Work as a business card

Business cards introduce your company to consumers. One of the best advantages of promotional products is that they work the same way but with better results.

By distributing your gift products related to your business and industry, you are actually presenting your business to potential consumers. According to Marketingsherpa.com, 71.6% of those who receive a promotional product remember the name of the company that gave them to them.

5. Customer Loyalty

Marketers increasingly spend more resources to build a solid base of loyal customers. Loyal is the word. Buying mailing lists can be an (unethical) way to increase your potential customer base ... but you can't increase loyal customers. Using promotional products can boost customer loyalty in a short period of time ... this is one of the great advantages of promotional products.

However, you must ensure that your promotional merchandise has high quality standards. People will associate the superior quality of a gift with the quality of your business.