5 Tips to Increase Organic Traffic on Your Website
by Virtual Employee Digital MarketerCreating
a lead-generating website is great, but what if nobody is visiting it? Most
marketers tend to work on SEO and try to grow their organic presence. Before we
delve deeper into organic traffic, it will be better to understand what organic
traffic is. Organic traffic refers to the people who visit your website from
unpaid search results. When you are running your business on a strict budget
and are unable to shell out a huge amount of money for PPC Campaigns (Pay-Per-Click),
it is advisable to focus on search engine optimization and organic traffic.
If you want to increase the
organic traffic of your website, there are multiple important things that you
need to consider. Let's take a look at 5 of them:
1. Research Keywords:
Keyword
research is a significant process in search engine optimization and it can let
you know the exact phrases that people use on Google. It is never advisable to
go for the most popular keywords; rather, use those that are more related to
your particular product or service. When you do so, search engines will
identify your website and also enhance its ranking.
2. Create High-Quality Meta Data
and Content Consistently
The first thing that Google
notices on your website is the metadata and also the keywords in the first
paragraph of your content. When the metadata contains all the required
information about the specific queries of users, there are increased chances
that your website will rank higher.
When it comes to content, it is
indeed a great idea to prepare it regularly and get it published as often as
possible without ever compromising on quality. Publishing quality content
increases your opportunities to create organic traffic.
3. Make Use of Internal Links
The moment you create a decent
back catalogue, you can choose to link it to the more useful blogs on your
website. This can help you retain the visitors on your site for a longer
duration and enhance your search engine rankings. However, make sure that you
don't overuse the links, which may end up causing your website to look like a
spam.
4. Increase Your Website's
Presence on Social Media
Make use of social networking
sites such as LinkedIn, Google+, Twitter and Facebook to post your content
regularly. Also, use the share button to make it easier for people to share
your content. However, while doing so, ensure that the content is of high
quality and is worth sharing.
5. Constantly Monitor Incoming
Links
When it comes to organic traffic
acquisition, it is vital to remember that it is a never-ending process. No
matter how much traffic you have on your website, it is never advisable to
neglect the progress you are making on the SEO front. Always monitor and
analyze how organic traffic is evolving every week. Make sure that you have the
complete understanding of what worked on your website and what didn't.
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Created on Dec 22nd 2017 05:46. Viewed 1,058 times.