5 Quick and Trusted Tips for Social Media Optimizationby Lee Bruce Digital Marketer
For many years now, SEO (Search Engine Optimization) has been made optimal use of by numerous businesses to increase the ranking of their website. While the importance of SEO is immense, these days, SMO (Social Media Optimization) has emerged as another phenomenon that has become an important factor in search engine rankings. SMO is, in fact, driven by a simple concept - implement changes to optimize a site so that it is more visible in social media searches and is conveniently linked to pages that matter.
In this blog post, we have shared 5 quick and trusted tips for social media optimization. Let’s take a closer look at some of them:
1. Integrate Social Sharing Tools
It is always important to integrate social sharing tools in the architecture of your site. Direct links to your website on your social media channels are helpful. Additionally, you can also choose to add social media sharing buttons to your company’s blog posts. It has often been observed that the links on social media channels are of a higher quality because social networking sites have more authority on the web. If, for instance, you have a Facebook page that is brand new, it is probable that it might rank well in SERPs.
2. Create Your Social Media Profiles Accurately
Creating your company’s social media profile may seem like a simple task. However, it is one of the most critical areas wherein businesses tend to fail. It is important to understand that search engines prefer profiles that are filled completely. Such a profile also gives a more professional feel to others in the same network. It is also important to ensure that the contact information in your social profiles is exactly the same as it is on your website.
3. Make Use of Keywords
Just like SEO (Search Engine Optimization), keywords also play an integral role in SMO (Social Media Optimization). Keywords, in fact, play a key role in keeping your content relevant to the target audience. Be it your blog, ad campaigns or your website, keywords help you in reaching out to your potential customers.
4. Align and Structure the SEO Keywords
If you wish to offer maximum exposure to your social media profile, optimizing your keywords and profiles is important. You need to structure your keywords and target phrases in your social media profiles in an accurate manner. Effective use and alignment of keywords will help your website rank higher in search engines.
5. Let Your Content Travel
SMO is not just about making changes to a website. In SMO, when you have content such as video files, audio files and PDFs, it is always better to post them on relevant sites. By doing so, you can ultimately generate links back to your site.
Apart from the above-stated tips, there are multiple rules and techniques that are slowly getting uncovered. Social media can, in fact, be one of the greatest tools for increasing a site’s organic search. Our tried and tested tips will definitely help to improve your site’s traffic.
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Created on Nov 16th 2017 08:27. Viewed 461 times.