5 Things That Can Obstruct Your App’s Success

by Rob Stephen getaprogrammer

This article will try illustrating all the facts that mainly hinder an app’s success even after it's built flawlessly.

By so far, mobile app development has become a mainstream business strategy for most companies and individual entrepreneurs. There are a vast number of companies providing mobile app development services in Australia with some housing the best app developers from Sydney. This apparently makes the task of apps development plain-sailing for businesses because all they need is simply pitching in with an app development partner to let them know, understand their idea and then work to craft it.

However, even after appointing the best app development company, the success of apps is not fully assured. There may exist some loopholes in the app after its launch causing it to fail dismally. Have a look at what are they and how to prepare an app for that.

#1 Fierce competition in the market

This is perhaps the most critical challenge that every app owner face after getting an app released in the market. Irrespective of how niche your app is, fierce competition exists with many players providing the same or better services. While the trend is likely to prevail, you should put extra efforts into researching your market competition and come up with the best solution with features that others don’t have.

#2 Targeting the wrong ones

Many apps fail to target the right audience because the owner, developer and the marketer did not understand well the needs of the app’s would-be users, Despite the arduous efforts to know the traits of the users, it is not always assuring that your app will serve them rightly with what exactly they need.

#3 Lack of promotion

Most app owners forget about promoting about the app after the launching, They don’t emphasise continuous promotion. But, that is crucial to keep people reminded about your app when there are lots of other apps popping up in the same category. One effective way to promote your app consistently is providing offers, location-based deals, etc, by sending away push notifications.

#4 Funding

A major challenge faced mainly by the startups and individual appreneurs is regarding the funding. Even though you get a cheap app development company to help you out and you stick to getting a basic feature-set in your app, that need considerable dollars, something between $2000 to $5000. Thus, app owners need to have their funds properly sourced and arranged before starting out with development.

#5 Incompatibility of app

There are not one but innumerable of version upgrades of the mobile OS, mainly the Android and iOS. While tech giants Google and Apple release upgrades at periodic intervals to give away for more enhanced performance, the app owners need to check on the compatibility of their app with every new and old versions and make room for improvements. Every app has to reach every single user to be successful and that calls for complete compatibility with every single version of OS.

Not just the startups or small companies are faced with these adverse challenges, but big enterprises too. Above points make it clear that not just concentrating on the best company for mobile app development in Melbourne will be enough. Prudent planning, rigorous study of the market, speculating the user behaviour, and they getting the right strategy can help you avert these challenges.

Rob Stephen is one of the expert Mobile app developers at GetAProgrammer, one of the top app development companies, allowing entrepreneurs to hire best app developers in Sydney at a cost affordable to small and mid-level businesses.