5 Shipping Facts You Should Know For Running A Successful Magento Store

Nothing makes online shopping more convenient than the fact that you get the goods delivered right at your doorstep. But this means a lot of work and any e-commerce merchant would know the challenges of logistics. Shipping, in fact, emerges as the mainstay of e-commerce strategy because it determines the level of customer satisfaction. High costs, poor packaging, late delivery, unfulfilled orders, wrong product being shipped, etc are only a few of challenges that you need to address to be on the top.

While some of these can cause increase in cart abandonment, others can result in lost customers. The idea is to know e-commerce shipping better and consider all these facts when you ideate a business strategy. Whether you are already running a store or planning to invest in Magento e-commerce development in the near future, here are some shipping basics that you should be aware of.

1. Understand the value of free shipping 

Shipping charges are an integral element of e-commerce pricing, but they are also a key turn off for the shoppers and cause them to abandon their carts. Magento merchants can leverage free shipping as a promotional tool to entice customers and boost sales as well. For example, offering free shipping on a specific order value to increase the average cart value for the customers. Another good idea is to give it free of cost during holiday seasons or as a loyalty reward.

2. Know about different shipping rates

E-commerce shipping rates are calculated in different basis, such as flat rate and table rate shipping. While flat rate shipping refers to the calculation of costs irrespective of factors such as size, weight, destination, and value, table rate considers these factors as the basis of calculation. While choosing the apt method for your Magento store, you need to consider the kind of products you sell and the buyer persona.

Source: https://bit.ly/2TRU0Kc

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Created on Jan 16th 2019 00:03. Viewed 351 times.

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