5 SEO tips to improve your ecommerce ranking

by Richard Lawrence SEO

Are you on a mission to conquer the world of e-commerce and prove that you deserve to be on the first page of Google search results? Great! But please don't go to that battle unarmed. Let us give you the knowledge of SEO techniques for ecommerce or ecommerce best performance you can use to level up in the search ranking this year. Are you interested? Keep reading!

SEO techniques for ecommerce or electronic commerce: position your store in Google with 5 useful tips

Technical SEO for effective search engine rankings has become the last decade a necessity, not only for companies that provide services and want to be known on the Internet, but also for businesses that sell products. Every day SEO techniques evolve and today we have decided to present 5 that are especially significant for business models with e-commerce format.

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1. Design an outstanding website

The web design optimized is one of the SEO techniques for ecommerce most requested, why? Google evaluates factors such as loading time, user experience, visibility on any device, etc., and these can be worked on appropriately in the design process, in this way positioning your store will be a less complicated task.

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To create a high-quality interface for your ecommerce website make sure to:

Design a simple but functional interface.

Get the designer and programmer to work in a logical structure.

Develop an intuitive and effective navigation through the site.

Provide enough filters in the search.

Write clear and concise texts, especially for all the elements that participate in the interaction with the user.

Follow web accessibility guidelines on color contrast, font readability, button size, non-confusing paths, etc.

2. Create a detailed and unique description for each product

Detailed descriptions

Using keywords is one of the most effective SEO techniques for ecommerce since search engines love texts. The more details and keywords you include in the description of your products, the better your store will rank in search engines.

3. Keep the data structured and complete

The structured data and Schema specifications represent effective SEO techniques for ecommerce as they provide a complete set of information, in this way search engine crawlers will be able to learn everything they need to know about your brand and your products. It can even be a reason for your products to appear on Google with rich snippets.

Check out our article on the best SEO plugins to use in WordPress to make the most of this technique.

4. Consider including your website in a progressive web application (PWA)

Progressive web applications (in English Web Applications Progressive or PWA) are web tools that are loaded as sites normal web, but they can offer the user functions and interact offline, notifications push and access to the hardware of the traditionally available device only for native applications . Progressive web applications combine the flexibility of the web with the experience of an application. But why is it important?

Mobile search is gaining in importance with millions of people using laptops, smartphones and tablets more often than traditional desktop computers. Many of them have gotten into the habit of shopping online on a regular basis, through mobile devices, for this reason progressive web applications are believed to be the future of the web.

In addition, more and more traditional websites decide to also have a progressive web application to provide their users with a tailored experience on their mobile devices, both online and offline.

In other words, if you have an online store, including your website in a progressive web application can be worthwhile for several reasons:

It will create a better user experience

Your website will be much faster and more efficient

You will provide a secure form of payment to users

The full earnings will go to your account (which is not the case if you have a mobile application on your website to make payments).

As if that were not enough, with a PWA platform you guarantee traffic to your website and an optimal user experience, important elements for search engine positioning.

5. Take into account user travel and the performance of your website

Performance and ux

If the purpose of your website is online selling, your mission should be to create a tailored user experience, and guide your users through every step of the way: from the moment they enter the site to the search process, filters, product descriptions, popular and related products, wish list, shopping cart, prices, payment method, choosing a payment method (extra tip: don't overwhelm users with too many options to choose from ), implementation of promotional codes, and completion of the purchase.

There are several things to consider here:

Create a unique voice and style for your brand and nurture it consistently through the interface and user experience (UX).

Take care of website performance (speed index, unused CSS, accessibility audit, compliance with best practices, etc.) and fix any errors that may appear.

Design user interaction materials (promotional ads, lead generation materials, banners , email campaigns, etc.)

Pay particular attention to creating loyalty programs, special offers and coupons with codes to reward outstanding and returning customers.

Conclusions:

Let's return to the initial question: how to create a meaningful SEO strategy that elevates the position of your web store in the results pages?

If you want your eCommerce website to rank higher in search results, do your best to impress your customers and provide them with an extraordinary online shopping experience. The next thing to do is impress crawlers by providing high quality of website performance, implementing structured data, detailed product descriptions, professionally optimized textual and visual content on each of your product pages.

By providing people with what they need and then exceeding their expectations, you build trust and a loyal customer base. Having recurring users is usually a clear signal for Google to improve the positioning of your website because people trust you and return to make another purchase