5 Run-of-the-mill Web Design Mistakes And How to Avoid Them

by Debdulal Das Web Design Expert

web design company Kolkata

You have invested a lot of time, effort and money in creating the best-looking website. However, you are utterly disappointed with the mediocre results. You turn to review your SEO, content or marketing strategy. But, the surge of visitors that you were hoping for is still a mere trickle. What do you do? Take a good look at your website’s design!

From blasting music on the homepage to using illegible fonts, an expert web design company Kolkata has seen it all. When it comes to creating an awesome website, some of the most brilliant ideas often turn out to be epic failures in execution. It is usually the minute errors.

Peruse the given list of common web design fails that you need to avoid when designing your site. Already have a site? Find out what you need to fix.

# Overuse of keywords

You have heard about SEO and know how it contributes towards helping your website be found on popular search engines. You have also chosen keywords for your business and used them throughout your website. It is a great idea. However, using keywords too many times can lead to keyword stuffing. The search giant, Google, can detect this practice from miles away. If they do catch you, they will lower your rank in the search results.

What to do instead? - Write your content with the readers (humans) in mind and let keywords be used naturally. If your readers like the content, so will Google.

# Slow-loading website

Loading time is one of the major contributing factors to page abandonment. The average user does not have the patience to wait for pages that take too long to load and it is justified. It can be great to integrate the latest technology, a lot of fancy JavaScript animations and gimmicks on your site. But, if it comes at the cost of your site’s performance, it will not really do you any good.

What to do instead? - Engage providers of web design services Kolkata who treat performance as a part of the overall web design and gives equal importance to usability and design.

# Giving all away on the homepage

It is normal for you to want to ensure that all the important information about your business can be found right away. What you are selling to your story and reviews, you have all the details that you want to share. However, there is no need to put everything on the homepage itself. Only put the core points on your homepage to pique the interest of your visitors.

What to do instead? - Homepage should be kept simple. You can include few attractive images, a nicely written content that explains who you are and what you are offering, and a call to action. Leave the rest for your inner pages.

# Inconsistent and cluttered design

Less is more in web design. The objective of a good design is to provide focus, guidance and a content hierarchy. When a page is cluttered with too many elements with each demanding a lot of attention, it can all get really confusing for the viewers. If your visitors do not understand where to click next or what to do, you know that the design of your website has effectively failed. The same also applies to videos, presentations and pop-ups.

What to do instead? - Keep the design simple and consistent. Do not randomly change the layout, color scheme or position of the sidebars. To let your designs breathe, you can leave some free space. Also, divide the content so that they are not crammed up in one place. For balanced ideas, you can refer to an expert web design company Kolkata.

# Too many call to actions

Clear and concise call to actions should be a part of every website as encourages visitors to perform a certain act that you want. You might want your visitors to contact you, join your mailing list or purchase something from your online store - but, you cannot ask them to do it all. It is more of a psychological thing where the more number of choices are given, the less action is taken. If you ask your visitors to do too much at the same time, it can become a very complicated process. You need to be precise about what exactly you expect out of your visitors.

What to do instead? - Stick to a single, clearly laid-out request that your visitors can complete in the least number of clicks. Try to keep the language simple so that everyone can understand.

Want to build a powerful online presence? Professional web design services Kolkata can help you create your flawless and balanced website.