Web Design Mistakes You Should Avoid in 2020

Source: Giphy

You definitely don’t want your visitors to give this kind of response after seeing your website, right? 

Here you will get to know about a few silly mistakes made in web design that can just ruin all the efforts. So, read it, know it, and try to avoid making the same mistakes.

Today, having a digital presence has become so common for businesses that unless you are making it super impressive, grabbing your target audience's attention is pretty tough. Even a simple and small web design mistake can turn off your visitors. And they can choose your competitors over you. 

So, do not just devise a site for the sake of designing it. Try to offer an amazing user experience throughout the entire site crafting intriguing UI UX. Your web design should 'talk' to the visitors so that the moment they come to your site, immediately understand yes, you are the right one to provide the products or services they are looking for. 

Let’s dig in!

Mistake #1: Making Things Clumsy

Well, even if you have sheer skills in web designing, there's no need to show all the skills in a single page! Putting too many design elements in a single page will make it look clumsy. And visitors will get confused. 

For instance, avoid putting too many pop-up ads. It distracts the visitors from getting the real message i.e. what your website is about, how can you assist them for better business benefits, etc. The use of too much flashy elements should be limited as well. Pay attention to the use of white space. Let your website breathe! 

Mistake #2: Unclear Call to Action

Suppose that a visitor has come to your website and has gone through all the contents about what you do. Now, what? What is the next step that the visitors are supposed to take? This is where you need clear CTA (Call to action). 

Unless you explicitly mention it, visitors won’t understand it. A CTA is basically a prompt written with a persuasive command attached to either a button or a link. Your CTA message has to be very clear, succinct, and simple. Here are some of the most effective CTA examples.

• Buy Now

• Contact Us Today

• Get Started

• Let’s Talk

• Add to Cart

• Yes, Sign Me Up, etc.

Mistake #3: Autoplaying Videos with Sound On

Video embedding is one of the smart web design trends these days. However, doing it wrongly can ruin all your effort! 

You may think that autoplaying the video with sound will help you to get visitors’ attention. But honestly, the scene is exactly opposite. You’ll be encouraging them to leave your site immediately. 

So, to avoid this situation, it is better if you turn the video autoplay off. And even if the video autoplay is on, at the very least, make sure to remove the sound.

Mistake #4: Not Making Your Web Design Responsive

Even though it may sound like an obvious one still, many businesses make the mistake of not paying enough attention to it. 

Long gone are those days when people use to browse a website only from a laptop or desktop. Today, we are living in the mobile era. So, not making your website mobile-friendly will cost you large. How? Well, without a responsive web design, you won’t be able to reach a large part of your target audience that uses smartphones, tablets, etc. 

Here are some useful stats that will help you to understand the importance of making your web design mobile-friendly and responsive.

• 52% of users agreed that a bad mobile experience made them less likely to engage with a business

• 48% of users agreed if a website did not work smoothly on their smartphones, it made them feel like the company did not pay much attention to their businesses. 

Mistake #5: Your Site Loading Speed is More Than 3 Seconds

This is another very basic thing yet a very common mistake done in web design. If your website is taking too much time to load, visitors are not going to wait forever! 

According to Think with Google, “The probability of bounce increases 32% as page loading time goes from 1 second to 3 seconds”. So, if your website loading speed is more than 3 seconds, you are already out of the competition! Even though it may sound a bit harsh but that’s a fact. So, you need to build the website accordingly.

Other than the above-mentioned points, be a bit careful about the following blunders as well. 

• Blocking the view with too many ads and pop-ups

• Poor SEO

• Scrolljacking

• Using too small texts that are hard to read

• Light grey text on a white background 

• Badly designed drop-down menus that are not touch-friendly, etc.

So, these are a few things where you should be extra careful while designing your business website. You will find plenty of companies in New York that specializes in crafting fascinating web design. Get in touch with the experts and devise an impeccable and user-engaging website for your business.