5 Effective Tips to Pen Down A Crisis Statement for Any Company!

by The Yellow Coin PR Agency in Delhi

 A crisis can occur in any business, regardless of the size. There are times when it ends up attracting a great degree of media attention. In such a case, if an immediate response is delayed, it can go a long way to mar the reputation of the company and wind up molding the public opinion at large.

The optimal way to figure out a pragmatic response is by underscoring all the likely ramifications. This can be done by building a team, with the express objective of circumventing severe crises, that would draw up assumptions regarding all the possible outcomes and their subsequent responses. With the crisis at hand, the company can issue a holding statement to throw some clear light on the scenario for all stakeholders lying in wait for an elucidation. However, PR Agencies in Delhi offer their expertise to help businesses get down on one side of the fence and make quick decisions for effectively combatting severe crises.

Whatever the company does, it is fundamental that it stays sincere in its approach; otherwise, the public's trust and loyalty can become virtually impossible to restore.

Here Are The 5 Tips to Pen Down A Crisis Statement:

       1. Use Key Messages and Don’t Make Defensive Arguments.

The first thing to do is draw your communications structure based on the 5W’s – who, what, when, where, and why. These 5W’s should become the guiding force for structuring your communications at all costs. With all this going on, it would be inane to make headlong judgments and defensive rationales because, if anything, it would result in is a damaged brand reputation.

      2.  Define and Isolate the Problem at Hand

It can sometimes get a bit complex to identify the actual problem, especially if there is an onslaught of news stories inundating the company. Also, it can even result in important information slipping through the cracks. For instance, in case of an employee scandal, the company must figure out the issue causing it, like human error, sexual harassment, or inappropriate organizational policy, and seek legal guidance if need be.

      3.  Draft At Least 3 Key Messages

To form the foundation of the crisis statement, focus on the key messages. Use facts to make any clarificatory remarks in case there are little details at the company's disposal. Drafting just a single key message will not satiate the audience. Make it more accurate by following it up with another two key messages.

      4. Broadly Highlight the Negatives

Any bad news can have unintended repercussions and may or may not severely impact businesses. To deal with this, they can optimize the technique of broadly presenting the negatives. For instance, if an employee of a company slammed a customer, the company can justify this by saying that it successfully provided most of its customers with an excellent experience.

      5.  Empathize and Act

Companies must play safe during a crisis and appoint a spokesperson to empathize with the public. It should try to bridge the gap created due to the slanderous claims by using phrases like 'we understand,' 'we appreciate,' or  ‘we acknowledge’ to emphasize the problem, but don't ever write 'many people face similar problems' or 'accidents like this happen. 


Companies must note the above-listed steps and take counseling from the Best PR Agencies in Delhi to write down a crisis statement with utmost honesty for regaining their reputation. Lies can be detected relatively quickly and can sometimes backfire, so it is advised not to conceal any vital detail.

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About The Yellow Coin Advanced   PR Agency in Delhi

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Joined APSense since, July 21st, 2016, From New Dlehi, India.

Created on May 26th 2021 01:17. Viewed 156 times.


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