4 Web Designing Mistakes that can hurt your SEO

by GND Creative Online Digital agency in Australia The ultimate motive of your ecommerce site is conversion and anything that prevents your visitors from converting should be dealt strategically. Your website design plays an important role in improving the conversions- right from attracting the visitors, offering relevant information, convincing them to buy your products and services and making them obliged to come back for more. However, there are certain common ecommerce website pitfalls that end up annoying your visitors. Find out what they are and how to avoid them:

Unresponsive website design: With the increasing use of mobile devices, more and more people prefer using their cell phones to make a purchase online. Studies show that a large number of mobile searches results into sales. With the increased use of mobile devices, the absence of a responsive design can keep you in the loss. Users as well as search engines love responsive websites and search engines also reward responsive websites by ranking them higher in search results.

Poor page speed: If your page takes too long to open your bounce rate is likely to be very high. Wondering why the pages are taking so long to open? It is due to the use of excessive design elements including flash files. Time and again, search engines have emphasized on the importance of page speed and how it is essential for excellent user experience. Particularly in case of mobile users, page speed plays an important role. If your website design in not mobile-friendly it will take more time to load the pages and end up annoying the visitors.

Too many pop-ups: Pop-ups can be great advertising tools and help in increasing traffic significantly. However, pop-ups can also be annoying when they interrupt the users from whatever they were doing on the page. Pop-ups that block the entire page are a strict no. This can make the viewer close the page altogether. It should have a clearly visible close button and should be designed in a way to enhance the user experience.

Swapping text for design elements: Adding too many design elements in place of text information can also negatively affect your website’s visibility in search results. Search engine crawlers can only read text information. Non textual content makes it difficult for search engines to crawl through your site and understand what your website is about. Make sure your website has high quality content with the relevant keywords so that search engines can read what your website is about.

GND Creative is a leading Web Design Company in Sydney that offers high quality web designing, web development, web hosting and content creation services. As a leading digital marketing company, GND Creative also offers graphic designing, search engine optimisation and social media optimisation services at competitive prices. The author of this article recommends GND Creative for all kinds of digital marketing services at the best prices.

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Created on Dec 31st 1969 18:00. Viewed 0 times.

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