4 SEO Tips and Tricks to make your website rank higher on Google

by Sara Alexandra Digital Marketing

Despite that fact that Digital Marketing Agency London search engine optimization might seem complex for beginners to grasp, our experts will share a few SEO tips and tricks that will definitely benefit you when it comes to ranking higher on search engines like Google, Bing and Yahoo.

1. Research Keywords and Competitors:

Making sufficient research on your keywords is essential when it comes to understanding your website’s SEO & competition that you are trying to beat on the search engines. Using free tools like SEM Rush will help you research your keywords effectively and will give you the competitive advantage over the competitors in your space. It also gives you an opportunity to view related keywords that could be of benefit.

SEM is widely used by SEO experts to research competition. Using the Domain vs. Domain feature will line up two pre-selected websites side by side for a particular keyword and where each one ranks on the search engine. It is especially helpful as you will get an insight into what kind of competitor you are dealing with and can help you to form forming a strategy to overtake them.

Read Also: Learn the value of organic search by top 3 proven SEO strategies

2. Use Keywords:

Better known as on-page SEO, if you desire to optimise specific parts of your website and boost that particular page’s rankings, it is important for you to use relevant keywords everywhere you can. Some places can be:

Page Title.

Meta Description.

H1, H2, H3 tags.

URL.

Having relevant keywords in those places will help Google and other search engines to determine the relevancy of your page and will help you immensely into ranking you higher.

3. Automate Your Social Media Posts

Automating your social media posts is another easy way for SEO experts make their job easier and more effective. In the social media world, content and consistency are amongst the top 5 most important aspects when it comes to engaging with followers and make them stick around.

We understand that your life can be busy at times but that shouldn’t make you skip posting content because it will damage your brand if you do it on a consistent basis.

Websites like Hootsuite and Buffer are perfect for content scheduling. Creative Digital Marketing Agency in Leeds experts would highly recommend them because of their efficiency & simplicity.

4. Outside sites linking to your page?

Have you heard of external links being mentioned a lot around SEO? It is kind of important as it pretty much determines whether your page will rank high. Naturally, the search engine algorithm prefers pages that are linked to as many outside sites as possible because that indicates authenticity, relevancy and importance.

Ahrefs is one of the best tools that can help you determine the popularity of your website’s external links. It will provide you with a list of links to your website that are most authoritative. Unfortunately, it is no longer enough to just have as many links as possible. They need to be from respected sources that too rank high on Google for their own industries or keywords.

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