4 Must-Have Features In Mobile Event Apps

Attendees expect mobile event apps at events. However, an app that doesn’t meet their expectations can be a memorable experience for all the wrong reasons. This is the risk that every organization that conduct events face. They either fail to provide an experience that their attendees expect or provide frustrating experience. There is a need to provide an exceptional mobile experience for every attendee irrespective of whether you select a full mobile event app or are using a dedicated web page.

To avoid such unwanted situations, here are some tools that are must-have for an awesome event experience

Feature #1 Customizable branded information

The number 1 features your mobile event app must have branded event information. You need to keep the branding consistency across your app, responsive website, online community or mobile microsite. Brand colors, logos, headers, and footers should all be automatically pulled over to minimize the scope of human error and save the time of your team. A word of caution: an automatic system is great, but it should also be customizable so that you can edit information per your requirement. With customization, you can also change the look and feel of your header and footer and include information like your event headline, etc.

You should customize as much information as you can in your mobile event app so that your attendees can get all the desired information at a single place. Some ideas for customization include

• Emails
• Sponsor ads
• Event agenda
• Speaker bios
• Attendee search options

Feature#2 Agenda Personalization

Providing customized mobile experience is not enough. You need to allow your attendees to personalize their schedules with a single click. You can add a small button to each session on the entire agenda to allow attendees to customize their schedule. Agenda personalization is important for event experience. It helps attendees get only the information that they need.

Feature #3 Notes and Surveys

Give attendees an option to take notes and surveys before, during and after the event. It will help them remember the most important information shared during the event. For instance, before the event, attendees would like to take notes about sessions they are interested in and during the event, they may want to record major takeaways from sessions. A good mobile event app will allow them to take notes and once they are finished, document all of them in a structured way. Similarly, your app should also allow attendees to take surveys and polls. This will make your event more interactive and lively.

Feature #4 Bonus: Mobile Networking

Let your mobile be a networking tool that your attendees would absolutely love. Networking tools can be easily embedded in your mobile event app if your app is integrated with your private member community. You can also use games like the scavenger hunt to boost networking and enhance engagement. These techniques will help your attendees to build industry connections and extend the impact of your event by increasing attendee engagement.

In Conclusion

It may sound a lot easier to have a mobile event app to boost attendee experience. However, there is more than meets the eye. While there is no denying that smartphones and mobile event apps have come in a big way recently, how you use it at your event is something that you need to decide. It is always difficult to know what should be included in the mobile event app for better attendee experience.

Start the process by making it convenient for your attendees to find and download your mobile event app. You should then focus on an experience that is easy to use for your attendees and easy for your team to build or set up. Make sure the branding of your event is consistent and you have all the pre-requisite information stored in one place that’s accessible from any device. That is the least your attendees will expect!