4 Must-Have Features In Mobile Event Apps
by sara sandeep Event Management SoftwareAttendees expect mobile event apps at events.
However, an app that doesn’t meet their expectations can be a memorable
experience for all the wrong reasons. This is the risk that every organization
that conduct events face. They either fail to provide an experience that their
attendees expect or provide frustrating experience. There is a need to provide
an exceptional mobile experience for every attendee irrespective of whether you
select a full mobile event app or are using a dedicated web page.
To avoid such unwanted situations, here are
some tools that are must-have for an awesome event experience
Feature #1 Customizable branded information
The number 1 features your mobile event app must
have branded event information. You need to keep the branding consistency
across your app, responsive website, online community or mobile microsite.
Brand colors, logos, headers, and footers should all be automatically pulled
over to minimize the scope of human error and save the time of your team. A
word of caution: an automatic system is great, but it should also be
customizable so that you can edit information per your requirement. With
customization, you can also change the look and feel of your header and footer
and include information like your event headline, etc.
You should customize as much information as
you can in your mobile event app so that your attendees can get all the desired
information at a single place. Some ideas for customization include
- Emails
- Sponsor ads
- Event agenda
- Speaker bios
- Attendee search options
Feature#2 Agenda Personalization
Providing customized mobile experience is
not enough. You need to allow your attendees to personalize their schedules
with a single click. You can add a small button to each session on the entire
agenda to allow attendees to customize their schedule. Agenda personalization
is important for event experience. It helps attendees get only the information
that they need.
Feature #3 Notes and Surveys
Give attendees an option to take notes and
surveys before, during and after the event. It will help them remember the most
important information shared during the event. For instance, before the event,
attendees would like to take notes about sessions they are interested in and
during the event, they may want to record major takeaways from sessions. A good
mobile event app will allow them to take notes and once they are finished, document
all of them in a structured way. Similarly, your app should also allow
attendees to take surveys and polls. This will make your event more interactive
and lively.
Feature #4 Bonus: Mobile Networking
Let your mobile be a networking tool that
your attendees would absolutely love. Networking tools can be easily embedded
in your mobile event app if your app is integrated with your private member
community. You can also use games like the scavenger hunt to boost networking
and enhance engagement. These techniques will help your attendees to build
industry connections and extend the impact of your event by increasing attendee
engagement.
In Conclusion
It may sound a lot easier to have a mobile event app to boost attendee experience. However, there is more than meets the eye.
While there is no denying that smartphones and mobile event apps have come in a big
way recently, how you use it at your event is something that you need to
decide. It is always difficult to know what should be included in the mobile event app for better attendee experience.
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Created on Aug 28th 2019 04:06. Viewed 289 times.