3 Tips to a Better Website That Works

by Kevin Smith Author

As an experienced lawyer, perhaps you’ve noticed the way that you have to market your firm has changed over the years. Just as the laws are always changing, so is marketing and the way that you generate leads and build your practice along with it.

By successfully implementing SEO strategies and building your online presence, you’re making it easier for people to find you online and ultimately offline as well. Working with a marketing firm experienced with building SEO for law firms is a fantastic first step towards bringing potential clients in from your website and search results. Here are 5 things you can do to make the most of your SEO.

Research Different Keywords

The first thing you need to understand and know are the keywords that your prospects are going to be searching for. Every day, people are doing searches for law firms and you want to get in on that action and come up in their search results. Remember that what you might search for may not be what your potential clientele will be searching for. Try to be creative with the phrases that you research to cover a wide gamut of options.

Make Your Website Mobile-Friendly

Most of the people looking at the website and looking for your law firm specifically aren’t just doing so on desktop computers anymore. The vast majority of internet users are doing internet searches and using the web on their smartphones while they sit in traffic, ride the train, or stand in line at the grocery store. If your website isn’t mobile friendly and easily readable on mobile devices then it may not be read at all.

Optimize Your Website

There are a lot of reasons that internet users only spend on average 30 seconds on a website. The longer they visit yours, the more likely they are to convert, or actually use your services. One of these reasons is a poorly optimized website. You will convert more people on your website if it provides a smooth viewing experience for your users. Your navigation should be simple and you should have enough content on each of your pages that search engines can crawl the site and find good content to bring up for internet users.

Through a partnership with a marketing firm that’s experienced with SEO for law firms, you’ll be on your way to getting an edge in on the competition. An outstanding working SEO strategy is key to the success of your marketing and ultimately your practice.