3 Reasons Why You Should Start Marketing Through Your Social Media

by Jeremy Banks Evolutesix

Long before the boom of social media, most marketers didn’t think of turning to social media for marketing. But thirteen years after 2003, Facebook has become the widest and most used social media platform, followed by other social media giants like Twitter, Instagram, LinkedIn etc.

As these social media giants attract more users, marketers gradually saw its potential as a marketing platform.

It is indeed effective for companies who have the budget. On the other hand, some small businesses are still hesitant on investing in social media for business.

However, here are some facts about social media:

56% of online adults use multiple social media platforms
90% of marketing executives use social media as one of their marketing strategies
23% of the 2 billion people who are online spend their time on social media
95% of adults aged 18-34 (millennial) follow brands on social media

The statistics are the gist of the contribution of social media to the businesses around the world.

Are you not convinced enough? Read further and learn more on how social media can be every effective to big, small to medium, and startup companies.

It Is Easier to Target Your Market

As mentioned earlier, more than half of the adult population use social media. Additionally, one-third of these adults check their social media accounts at least five times a day.

If you are a business owner, think about your target market. Do they belong to this population? If yes, then it is easier for you to reach out your market.

Another advantage of using social media for advertising is that you can choose the specific audience you want to reach with your campaign. This is an edge that increases the chance of converting those target audiences as future customers.

It Is Easier to Spread Awareness About Your Brand

As mentioned before, two billion people are active online, and are most likely are on social media.

What can this mean for your business?

It means you can have a reachable audience. But how can you do this?

Create content that can encourage your followers to share your message. A simple content sharing or retweet can reach potential audiences and will let you earn more followers.

However, make sure that you post fresh and valuable content. This way, you can establish authority and trust with your online audience.

It Is Easier to Communicate to Customers

You can also use your social media account as a customer service portal. Communication is very important especially for startup businesses.

When you are still in the stage of establishing your brand, you need to show your personality and demonstrate your brand’s tone and voice.

Social media can be your platform for that. You can easily engage with your audience, know their insights, and create the community you want for your business.

Besides, social media is not social media if you cannot socialize, right?

This is also the reason why customers are more receptive on social media compared to other means of communication.

Conclusion

Social media is now a necessity if you really want to spread more word about your company, an important platform if you really care about your current customers, and can be a potential tool for B2B businesses too!