3 Questions to ask before hiring a PR Agency
by Kalpita Pradhan Digital MarketerWhether dealing with the
Public Relations (PR) companies in Delhi for the first time or have dealt with them
quite a many times, finding the right one is always a herculean task to do.
Every professional working in a PR firm is adept at praising themselves and
their company to make clients. With each one of them claiming to be the best
and with hundreds of PR companies in
Delhi selecting the one that
has the experience and hunger to take client’s business to great heights is one
of the toughest tasks to do. In order to
get the best PR for
startups, it is essential to find someone who clearly understands the workings and dealings and is able to sculpt out their story in a best possible way. Following are some of the
questions that one needs to be clear with before starting a hunt for a PR
Agency:
1. 'What are your needs?'
If one goes to a car
dealer and asks for the best car, the dealer will surely ask for their needs
and preferences to suggest one for them. So, calmly think what exactly your
company needs at the moment? If there is a great internal marketing team
working with you, then you might just
need PR professionals to handle some special projects only. Around 70 percent of PR firms in Delhi are
full-service organisations, and only some
have the potential to specialise in
certain areas. So, before going on a hunt to find the best PR Agency in Delhi, it’s better to perform an internal
evaluation and recognise your needs.
2. 'What is your
financial capability?'
Speaking of the funds involved in the PR dealings, it
can be as high as ₨. 1, 00,000 per week to as low as ₨. 30,000 per month. Services
provided at these two different costs may vary enormously.
A PR firm will surely want you to sign the long term deals. But it is you who
needs to understand at what stage the business is and how deep your pockets
are.
3. 'How quickly the
results need to be expected?'
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Created on Dec 31st 1969 18:00. Viewed 0 times.