3 Powerful email marketing tips for 2023

by Nicholas H. Online marketing expert 1st tip: Know and understand the target group: the buyer persona
Why is target group definition so important in email marketing?


But what is the reason if we lose interest in advertising emails after a certain period of time?

Often the email subjects are too repetitive , lack innovative or creative features, and give the impression that the emails will not tell us anything new.
A mailing may also end up in our inbox at an inopportune moment , leaving us no time to read the e-mail.
It also happens that we read the e-mail, but we are disappointed or bored with the content, so that we will not open future mailings from the sender.


In most cases, the dwindling interest is due to email marketers not taking the time to really get to know their newsletter subscribers , understand their – often different – ​​needs, and create content that excites them .

But that is exactly what is important in direct marketing . Instead of seeing your newsletter subscribers as a homogeneous mass and sending out impersonal mass emails, you should adapt your email marketing to the different heterogeneous subgroups of your target group .

When defining your personas, you should also ask yourself the following questions:

What does my company stand for?
For which customers is my offer relevant?
Who / what do I want to reach through email marketing? What goals have been defined for e-mail marketing ?
Which characteristics, interests, living conditions, economic characteristics and needs characterize the persona?
What criteria must be met for the persona to decide on my product or offer?

2. Tip: Send e-mails according to plan

The basis of successful e-mail marketing is a campaign plan that gives an overview of which holidays, events or other important mailing dates are coming up and which e-mails should therefore be prepared.
In addition to the important shipping reasons, you can note other relevant information about the mailings in the shipping plan, e.g. B. which target group or buyer persona the e -mail is aimed at, which employee takes on which tasks (e.g. importing the recipient list, newsletter design , content, tracking, etc.) or into which languages ​​the newsletter is translated target.

So that you know shortly before sending what content needs to be worked out, you should also record in the dispatch plan what you intend to send the mailing with .
Of course, for the first year, creating an email marketing sending plan requires some effort. But it's worth it! You can then easily reuse the plan for the next year and see immediately when you can send what. You should just remember to include the dates e.g. B. for Easter or Mother's Day to bring up to date. To save you some of the work, we have prepared a template for your campaign plan. Just complete and get started!
Tip 3: Outshine your competitors with the email subject

Only a few email marketers manage to arouse enthusiasm for the mailing content in the recipients with an original subject line text. A subject “with tasty” is needed to draw the attention of your subscribers to your email and to convince them to give their valuable time to your mailing instead of that of the competition.

Here’s how to use the subject line and preheader to whet your appetite for more:

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Created on Sep 15th 2022 01:34. Viewed 209 times.

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