3 Key Advantages of Using Gift Cards as a Marketing Tool

The overall success and growth prospects of a business organization majorly depend on the marketing strategies deployed by it. Effective marketing campaigns can enhance the goodwill of the business in the society, and play a key role in enhancing awareness about a brand. Marketing is essentially a wide umbrella term that covers the aspects of public relations, branding, promotion, and sales.

There are a number of advantages of using gift cards as a marketing tool, some of them have been discussed below:

• Ease of distribution:  Most promotional campaigns can be quite time-consuming to setup. The designated staff of a company may have to put a lot of time and resources in executing such promotional plans, such as creating elaborate displays and starting an advertising campaign; and still, all of it lacks that personal touch. However, with gift cards, not only does the promotion become swift and easy to execute, there is a personal touch to it too. Companies can simply purchase gift cards and vouchers in bulk from various sites offering the same and text the codes to their customers with a little ‘Thank You’ note or even a ‘Welcome on-board note’ and all this can be done in few simple steps without the need of elaborate campaigns and they will have the desired positive impact on the customers.

• Flexibility: Gift cards give customers the freedom of choice and that is something that they really appreciate. For instance, a company can just give out a gift voucher of Rs. 500 stating that the same can be used towards purchase of any item of their brand. So, that ways a customer gets to pick the stuff that he/she really wants and is not just forced to make do with something that will be of no use. As such, as a part of their  marketing campaign, companies can always give out gift cards and vouchers to their loyal customers or even those giving a certain amount of business value and that will go a long way in strengthening a customer’s loyalty towards the brand.

• Effective Tool to attract new customers:  The prime aim of any marketing strategy is to attract as many customers as possible towards their business, and offering gifts cards and vouchers are one of the most effective ways to do so. Most people get magnetized towards free coupons and incentives, and thus by offering gift cards a business can enjoy a golden opportunity to draw new customers. Customers getting the opportunity to avail these vouchers may also share their experience with others, thereby resulting in a positive word-of-mouth publicity for the business. As most people tend to trust companies recommended by friends, family and acquaintances, word-of-mouth promotion essentially holds much value.

Business organizations can easily purchase cab coupons, magazine subscription, and other attractive gift vouchers through companies specializing in selling such items to hand them out to customers in an effort to promote their products or services.

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