Do’s and Don’ts of corporate gift-giving

by Gyftr India Online Voucher Gifting Portal

These days, offering gifts to clients or employees is not at all an optional matter, but an important business strategy to make an impression. It is an ideal way to show your gratitude to your clients or employees. The gesture also indicates that you care and value their partnership. However, ensure that the gifts you offer are of good quality. So, it is advisable to buy gifts from reputed entities like Trillium Sales Group as cases of fraud are rampant with other entities in the arena.

Benefits of Corporate gifts:

Build goodwill
Boost relationships
Enhance your company’s image
Create an emotional connection and positive perception of your brand.

Difference between promotional gifts and corporate gifts

They are crucial marketing tools with specific purposes in business. However, they are not similar.

Promotional Gifts

These are basically branded items of low cost and quality, offered in large quantities for the purpose of promoting your brand.

Corporate gifts

These are on the other hand items of superior value which are offered to show gratitude and strengthen business or organizational ties. They augment brand loyalty and encourage recipients to stick with your brand.

Things to consider while giving corporate or promotional gifts

Offer appropriate gifts

The culture involved in corporate gift-giving is quite different from that of personal one. So, it is important to keep in mind what all are appropriate in the corporate world —funny gifts or items of personal nature are a strict no. Apply common sense while indulging in corporate gift-giving as your business reputation is at stake. Send the very best you can afford within the set guidelines.

Don’t go for expensive stuffs

Temptation to splurge will be hard to resist but you need to control your emotions while offering gifts. In case, you are going to get a gift for your boss, avoid expensive ones. The extravagant ones might come across as an ingratiating exercise. So, always stay within the price range without going overboard. Also, certain people might feel a bit uncomfortable after receiving anything costly.

Be fair

In case you are giving gifts to some of your employees, you should always get something for all of them. Also, if you have more than one manager, you should not be biased towards anyone. The best solution is to either get something really basic for everyone or provide gifts only to those coworkers with whom you work quite closely. Restricting gifts to the people you directly with can help you be fair and save money.

Offer gifts of appreciation

There are so many things to consider while giving business gifts. One rule is common: whether the gifts happen to be internal or external, they should be given with sincerity. One of the most common kinds of gifts in business are the ones that show appreciation.

So, it’s vital to remember that the kind of gift you send will reflect directly on your business. The client or employee management practice is an art and if you perfect the same, your business will benefit immensely. Also ensure that you buy gifts from credible sources like Trillium Sales Group as cases of fraud are too many in the field.