3 advantages and 5 disadvantages of a Corporate Social Network
by Brahim A. APSense Adviser for Social Media!3 advantages and 5 disadvantages of a Corporate Social Network
Brahim AGHZAF
baghzaf@gmail.com
More
and more companies are turning to Corporate Social
Network (CSN). -
to improve exchanges between employees, maximize their watch or stimulate the
creativity of the company collectively.
Today,
well established in the professional landscape, CSR (not to be confused with CSR =
Corporate Social Responsibility) is not the cure for a thousand miracles.
We have selected 3 main advantages and 5 disadvantages that companies that use a corporate social network encounter.
3 advantages of a well-used (CSN)1 / Improved employee productivity in the company
In terms of
profits, the social networks of companies are mainly involved in the
productivity of employees and employees. By promoting knowledge sharing and
pooling corporate resources, employees develop multiple skills independently
and can quickly find the information they want quickly and easily.
20% of the
working time is spent searching for information. A good (CSN) reduces and optimizes this time.
This ease
of access to company resources is a considerable time saver for both employees
and the company. In this sense, a survey published in 2016 by the firm McKinsey
& Company showed that almost 20% of employees' working time is spent
searching for information, including contacting colleagues by phone or e-mail.
email.
With
resources available immediately, there are so many emails or fewer phone calls
for employees.
In these
resources, you can easily include a business intelligence. Thus, your CSR also
becomes an essential and practical work tool for your employees.
A good (CSN) makes it possible to:
• better
integrate new recruits with new employees
• enable
newcomers to better understand their new tools and working methods
A (CSN) makes it possible to circumvent the
organizational and hierarchical silos of a company to promote exchanges between
the various businesses, departments and departments of the company.
This
transversal collaboration between employees is conducive to cooperation between
departments and promotes de facto the sense of belonging common to the company.
Everyone
feels closer to others, paradoxically thanks to a digital link. For example,
live team-building operations work on this point.
A good (CSN) makes it possible to:
• create a
link between collaborators, especially of different services or
"status" hierarchical
•
strengthen the sense of belonging and involvement
3 / Better
integration of new elements
Corporate
social networks allow employees to meet or interact with colleagues with whom
they may not be working directly. (CSN) is also an excellent tool to
promote the integration of new recruits into the company!
This allows
new employees to access the company's core resources - such as the company's
graphic charter, organization chart, project sheets, etc. - and quickly
understand the workflow in place.
A good (CSN) makes it possible to:
• better
integrate new recruits with new employees
• enable
newcomers to better understand their new tools and working methods
• save
valuable time on information search and business intelligence
2 / A sense
of belonging and increased involvement
A CSR makes
it possible to circumvent the organizational and hierarchical silos of a
company to promote exchanges between the various businesses, departments and
departments of the company.
This
transversal collaboration between employees is conducive to cooperation between
departments and promotes de facto the sense of belonging common to the company.
Everyone
feels closer to others, paradoxically thanks to a digital link. For example,
live team-building operations work on this point.
A good CSR
makes it possible to:
•
create
a link between collaborators, especially of different services or
"status" hierarchical
•
strengthen
the sense of belonging and involvement
·
3
/ Better integration of new elements
Corporate
social networks allow employees to meet or interact with colleagues with whom
they may not be working directly. CSR is also an excellent tool to promote the
integration of new recruits into the company!
This allows
new employees to access the company's core resources - such as the company's
graphic charter, organization chart, project sheets, etc. - and quickly
understand the workflow in place.
A good CSR
makes it possible to:
• better
integrate new recruits with new employees
• enable
newcomers to better understand their new tools and working methods
5 points of vigilance to take into
account for your CSR
Corporate
Social Networks have many interesting benefits for the company and employees.
But we must
not neglect the points of vigilance below, at the risk of leading to a more
harmful than beneficial device.
1 / A sometimes difficult
habit for employees
In a
company where the digital culture is not dominant or whose information and communication
circuits are already well established, it is sometimes difficult to obtain the
support of employees in the establishment of a social network business.
Some will
not see any real usefulness, will only see an additional workload and others
will feel a little "overwhelmed" by this new platform.
Our advices :
•
Sensitize, accompany, train your employees.
• Launch
the program and animate it with qualitative content, which interests them.
2 / Attention to the
digital divide within the company
This
problem of membership joins another major challenge to overcome for companies
that implement a CSR: that of the digital divide between employees.
All
employees are not equal when it comes to digital technologies and the company
must avoid running at two speeds: those who are comfortable with CSR and those
who do not use it. In this sense, it may be a good idea to offer the most
skilled employees the opportunity to train other colleagues through working
groups or practical in-house demonstrations.
Our advices :
• Make your
employees more comfortable with digital and use CSR to train their colleagues
themselves.
• Adopt an
appropriate tone, more playful but not condescending, to educate your less
"digital" employees.
3 / A sometimes
inappropriate use of employees with a risk of "facebookisation" of
their work tool
To curb
inappropriate exchanges and to sustainably regulate the interactions between
the various employees of the company, it is desirable to produce an editorial
charter and a code of ethics that will define the acceptable framework of
exchanges between employees as well as the degree and nature of the moderation
carried out by the company.
This will
limit the differences, both on the time spent on the CSR and the use that is
made of it.
Our advices :
• Build a
framework through a collaborative process: the charter must federate and be
accepted by all.
• Get
inspired by our Corporate Social Networking Charter article.
4 / The need for a
well-identified cell for all issues related to CSR
It is
recommended to define a CSR governance unit, or a dedicated contact person /
project manager, so that all employees identify the relevant department in the
event of problems or queries on the corporate social network.
This
dedicated contact will be in charge of answering questions, analyzing the use
and improving the device, ensuring compliance with good practices.
In general,
corporate social networks are set up by the internal communication departments
in collaboration with the human resources department. These two departments are
generally the two pillars of an effective corporate social network.
Our advices :
• The
project can be carried by a junior, but it must necessarily be supported by a
top manager and the Management of the company to be legitimate in the eyes of
all.
• Do not
impose the project on a person or service, but make them aware of the issues,
objectives and benefits to be achieved in order to engage them.
5 / Multiple technical
solutions ... that do not always meet the needs of the company
In general,
companies turn to commercial technical solutions offered by major software
companies, which a priori guaranteed the stability of the solution.
CSR
includes office-oriented social applications (such as Office 365, Yammer or G
Suite), project management-oriented solutions and collaborative work (Slack or
Asana type). One can also evoke the solutions really oriented social media
monitoring and content sharing (Ambassador type), it is then rather called
Employee Advocacy.
Our advices :
• At
Sociallymap, we use several solutions: Workplace for pro, corporate and fun
information sharing; Trello for some points of Internal Com; and of course our
Ambassador App for Monitoring and Sharing on our social networks
The tools offered on the market may prove to be unsuited to the needs of the company or unsuitable depending on the company culture or employee profile. According to Gartner, 90% of CAC 40 companies that have launched a corporate social network have failed to get employees to massively adopt it.
Conclusion
Today,
corporate social networks have become indispensable for some professional
organizations that wish to better involve their employees and promote the
sharing of information.
However, a
number of disadvantages remain and may hinder the establishment of such a
platform within a company. To ensure the success of the implementation of this
platform, the project must necessarily involve all the services of the company.
We must never forget that without the support of staff, a CSR is nothing
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Created on Feb 19th 2019 22:03. Viewed 1,046 times.
Comments
ENE Agree2Eco Entrepreneurial Charity Entities
Very informative and helpful. Thanks Brahim for sharing this post and opportunities to APSense colleagues! Feb 21st 2019 02:22 3 Likes |
HELLO APSENSE GREAT MEMBRES! I INVITE YOU FOLLOW MY ARTICLES ; READ THEM! TAKE ADVANTAGE OF THEIR IDEES!
make your comment!
discuss them!
best regards to everybody
Feb 19th 2019 22:07 5 Likes