21 Amazing PPC statistics that will Change Your Marketing Strategy

by Manju Rai Digital marketing Expert

PPC (pay-per-click) is a type of digital marketing and refers to the paid campaigns in which an advertiser pays each time when one of their ads is clicked.

It’s one of the best marketing investments a brand can make and most effective tools available to any marketer. Organizations are hiring PPC experts to enhance their sales & marketing.

As per a recent report paid advertising will stay as a leading digital marketing platform in the coming years as well. It’s not only cost-effective but also target specific.

Job-seekers are finding it really lucrative career option to pursue. Consequently, there are several institutes offering digital marketing training which includes PPC as an imperative module.

Here are a few of the most imperative and revealing statistics related to PPC advertisements that will help you develop your strategy.

ppc stats