Email Marketing Statistics

by David Jones Digital Marketor

Email returned from "past issue". Thus marketers use email to revive their marketing plan and maximize their ROI.

Click Rate Statistics

·         54% of marketers say growing engagement is their top email marketing priority
·         11 AM ET has the highest click-through rate for email submissions
·         15% of vendors surveyed say their company still doesn’t regularly review email openings and clicks; only 23% say they have integrated their website and emails to track what happens after a click
·         Email notifications on abandoned carts have a 40.5% open speed
·         As the number of images in an email increases, the click-through rate of the email tends to decrease
·         64% of people prefer email marketing
·         Email subject lines that include the words "thank you" have the highest above-average engagement levels
·         Nearly half (47%) of merchants say they sometimes try alternate subject lines to optimize email performance
·         The open rate for emails with a personalized message was 17.6%, compared to 11.4% without personalization

Email Segmentation Statistics

·         42% of sellers do not send targeted emails; only 4% use layered targeting
·         83% of companies use at least basic segmentation for their email messages
·         The ability to segment email lists and individualize email campaign messages are the most effective personalization tactics for 51% and 50% of market influencers respectively
·         Segmented and targeted emails generate 58% of all revenue
·         Email usage worldwide will exceed 3 billion users by 2020
·         66% of subscriptions take place between 5pm and 10pm.

Lead Generation

·         Whether through content syndication, newsletters, or other digital marketing statistics, lead generation is implemented by the majority of B2B companies.
·         80% of companies report that their lead generation efforts are somewhat / somewhat effective
·         Lack of resources, such as personnel, funding and time, remains the biggest obstacle to successful lead generation for 61% of B2B marketers.
·         For B2B marketers, the ideal number of fields in online registration and download forms is between three and five for 79% of respondents, while only 16% said it is six or more
·         53% of retailers say half or more of their budget is allocated to lead generation, while 34% say less than half of their budget is allocated to lead generation.
·         Only 16% of salespeople say external practices give the highest quality leads for sales
·         63% of sellers say that producing traffic and leads is their main challenge
·         58% of retailers say their budget generation will increase in the coming year.
·         Nearly 80% of companies that fail to meet their revenue targets attract 10,000 monthly website visitors or less
·         For those who exceed their revenue targets, 70% report attracting more than 10,000 visitors per month