Articles
Business Branding Strategies and Tips
by Faye Owens Internet MarketingEmploying proper business branding strategies could spell the success for your business. Although it might be an intangible aspect of your business, it is basically what convinces people to buy or avail of your products or services. And when you garner enough sales, then only then can your business thrive.
What is a Branding Strategy?
A brand is not just a logo or a name, it represents your business identity. Therefore, it is a crucial part of the startup process for any business. Branding strategies are employed to provide the fundamental steps and recognize the valuable tools that will help create a strong business brand. In general terms, a strong brand is one that people recognize and believe to deliver good quality. Have you ever found yourself at the grocery choosing one product over the other because it is the more recognized or trusted brand?
It is therefore a branding strategy's objective to recognize what could turn your business into a trusted brand name. How can you make people trust your brand and its reputation? What should you do to communicate the objective and mission of your company? What is the message you are trying to send out to produce loyal customers? A sound business branding strategy will aim to find answers to these questions before you can establish a brand for your company that would excel in the market.
Create Name, Logo, or Website
Coming up with a name for your business goes hand in hand with creating a logo that will identify your company. When it comes to logos, always opt for something unique. Logos will be utilized in your advertising and marketing campaigns, so it must be well-recognized.
For beginners, think of a logo that will readily hint consumers about the nature of your business ? such as whether you are in the food, automotive, or telecommunications business. Hence, choose images that are associated with the nature of your business and the products they will be used to represent.
Slogan or Tagline
Once you have the logo that you want, you can think of a slogan that will reinforce the message you are trying to communicate to the consumers. As long as you keep this part brief and straightforward, then this can be an effective branding tool for your business. This tagline will serve as an additional touch to the main message you are trying to give, thus giving you an edge over your competitors and highlighting the unique experience or service that consumers will be able to avail of.
One advantage that you can get with including a tagline is that it is not permanent, unlike the logo. Therefore, if your company wishes to employ a new marketing strategy, you can readily change your tagline to highlight this new marketing ploy. A tagline then opens up several opportunities to expand your marketing campaigns, as compared to the static nature of company logos because they are the ones more difficult to establish.
Colors and Images
As with logos, colors and images can be used to establish the identity of your business. Colors depict a corresponding set of emotions as well. Therefore, you need to carefully pick out exactly what type of color you are going to use in your logo in accordance with the image and personality of your business. Try to conduct a little bit of research about the different qualities of color types so you can determine exactly what best to use for your company.
Unique Services
When communicating your company brand into the market, highlight the services that only you can offer. If you can guarantee a service that none of your competition can, then you create an edge on your customers over the same businesses. Then, you can use that as a chief marketing strategy to draw more people into your business. An example of this would be a time guarantee on your delivery services, if you're in the food business.
Learning how to effectively employ these business branding strategies will help boost your company's campaign and be that much closer to your desired business success.
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About Faye Owens 
Internet Marketing
298 connections, 2 recommendations, 613 honor points.Joined APSense since, April 10th, 2010, From Como, United States.
Created on Dec 31st 1969 18:00. Viewed 0 times.
Comments
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Paula van Dun
 RetiredI love this article that brings nostalgic memories about the time I followed a home course to learn to become a managers assistant. I never became one if I do not count the temporary jobs but I never regretted doing this course. I learned a lot of several aspects of marketing which are useful for me now, 10 years later. Dec 6th 2010 16:03 |
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NARIS LIOTAN PUTALAN
 teacherI am very proud of all of this and this is very helpful for me in developing my business. I like it.....and very nice Dec 6th 2010 20:55 |
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Donald C.
 FreelancerThis blog has excellent professional content. It's like a primer for how to brand your business Dec 6th 2010 21:03 |
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Ganesh Raja
GMQuite interesting thanks for this useful information not only me for all Dec 7th 2010 00:33 |
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Sushant Peace
TOP FRANCHISE OPPORTUNITY LOOK GO GRAB IT FOR YOU THE GATE WAY FOR BUSINESS Dec 7th 2010 05:04 |
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JOSEPH CHACKERY
 OfficerBranding your business will eventually build trust and reputation in the long run. Dec 7th 2010 05:16 |
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Muhammad Rizzal Abu Talib
Nice tips about creating your own branding especially to newbie! I support this! Dec 7th 2010 06:53 |
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Gobindsing Tecksingani
Business Owner, 'My Crystal Garden'Thank you, the information is very useful Dec 7th 2010 08:39 |
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very helpful. thank you for sharing.
Dec 6th 2010 15:43