Articles

Is Your Headline Give You Signups?

by Slawomir Sobotowski Web Designer, Admin
One of most important thing to advertise own products, catch attention is your headline. This is first step to get readers to own adverts. I personally use couple Text Ad Exchange sites and Safelist where you earn credits to setup own Solo Ads, Traffic Links, Banners itc.

*** I know that if you are only trying to earn credits the subject line doesn't matter
but there are some subject lines that actually catch your attention, right?***

I belong to some TAE's that send 50-60 solos a day, some safelists that send 300-400
a day. Most of the time I just delete them, just like you, but I will skim through
them and if there is one or two that are different I will look at those just to see what
they are about. You need to write a subject line so make sure it is a good one. Here
are a couple of real examples from a TAE:

1. Got a few bucks? I've Got Your MONEYMAKER!! (BAD)

2. Is there Anybody we can Trust? (BETTER)

3. A Unique Way To Earn Completely Passive Income! (GOOD)

The first one is BAD because it is nothing more than someone trying to get your
money. When I see an ad like that I know there is nothing there.
The second is BETTER because it peaks the interest of the reader. I want to know
the answer to the question.
The third is GOOD because "unique" means different and passive income you
bet I am all for it. Put the two together like they have and I am definitely clicking
because I just have to know what that "unique" way is.

There are massive amounts of resources available that will help teach you to write
effective subject lines, lines that will cause your ad to stand out from the rest. Just
google the phrase "effective subject lines" and you will find many listings that will
be helpful.

In the mean time, one thing you can do to help you learn how to write a good
subject line is to create a "hold" file in your email program and take a little time to
review all the messages you receive. As you go through the emails, pick out the
ones that have the most appeal to you, the ones that really catch your attention and
make you want to read more. Save those to your hold file and later review them
and figure out why they appealed to you. What was it that made you want to open
those messages and reject the others? What you will find is the ones you keep are
ones that compel you to find out more, they have your curiosity up. The ones you
reject are ones that have already painted a picture in your mind, you know what
they are about and you want no part of them even before you read them. Finally,
consider your own subject lines. Will they peak the readers interest or will they
confirm what the reader already "thinks" is in the message of the email. This takes
practice and patience. Your message may be the best the world has have ever seen
but if you cant get someone to read it...

The Body Of the Ad You may be a little surprised with what we have to say here
in light of what was just talked about in the Subject Line section. This is because
of the nature of Text Ad Exchange advertising. So here goes..

OK PEOPLE, I get 100's and 100's of solo ads a day. I AM NOT READING
THE BODY OF YOUR AD. And stop making me scroll down and down and
down and down to get to the credit link, GEEZ you are giving me blisters on my
fingers.

The vast majority of Text Ad Exchange users are trying to earn credits for their
own advertising campaigns. Because of this the body of your ad should be nothing
more than a slight modification of your subject line and telling the reader what to do.

With so many emails received each day it isn't possible for the recipient to read
each one including yours, believe it or not. They are simply looking for the credit
link at the bottom of the page clicking it and moving on. This is just the nature of
Text Ad Exchanges.

Now, from the GOOD subject line above try this for the body of your ad:
(Believe me this will be sufficient.)

"To find out more about this Unique Way To Earn Completely Passive Income,
please click the credit link below"... Enough said!

The Website URL - This is where it should be happening!! This is where we all
want those viewing our ads to arrive, and this is where you will begin to build your
business, sell your product, or promote your opportunity. BUT only if you are
promoting the right thing.

Here's a Free Headline Analyzer Tool that help you:
http://www.aminstitute.com/headline/index.htm

Thank for reading.
I hope this help you.

Regards,
Slawomir Sobotowski

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About Slawomir Sobotowski Professional     Web Designer, Admin

1,020 connections, 6 recommendations, 2,757 honor points.
Joined APSense since, March 14th, 2010, From Inowroclaw, Poland.

Created on Dec 31st 1969 18:00. Viewed 0 times.

Comments

Paula van Dun Magnate II   Retired
Very good article about headlines. This is something that often is overlooked in marketing efforts. I also use sometime provocating headlines. I think this works too but still testing it
Oct 28th 2010 06:40   
Courtney Lawrence Senior   Alternative Income Specialist
Nice, Very Nice article about headlines.
Oct 28th 2010 23:07   
Magnus Eklof Senior   Internet Marketer Pro
You're sharing some really good advice.
Oct 29th 2010 04:24   
Katrina O. Professional   Indiana Water Filters
Good advice! Headline is your first impression to a potential partner or customer! Make it good!
Oct 29th 2010 04:25   
Mark Hodgetts Senior   Professional writer and SEO service
Good advice, I've recently been laser targeting my headlines on Safelists to particular products. For example:"Are You Struggling Getting Sign ups for Program X? It took some research and a liitle experimentation but I'm really happy with the results. I get lower click thru rates but higher opt ins. (My opt in page had to be structured accordingly)
Oct 29th 2010 04:58   
Slawomir Sobotowski Professional   Web Designer, Admin
@Mark Hodgets Sometimes not important is how many clicks You recieve. If program give You not many clicks, but two times more opt-ins, i will advertise there.
Oct 30th 2010 12:32   
Patsy j Payne Committed   konnektions konsultant
I knew I needed something extra, but didn't know what it was. Thank you for this info and the web site. I will use them extensively.
Oct 30th 2010 15:41   
Mario Djivanovic Senior   marketer
This was very educational and very helpful thank you for sharing
Dec 27th 2010 16:32   
Joe Sansoucie Professional   Advertising Your Business Is My Business
How to get 4x the traffic from safe lists today for free.
Mar 19th 2011 15:24   
Slawomir Sobotowski Professional   Web Designer, Admin
This is a question? 4x is really many.
On what time you mean to do this?...
This is possible with more features than "headlines"...
Mar 19th 2011 15:47   
Slawomir Sobotowski Professional   Web Designer, Admin
You are an exemplary admin, but 4 times more really gives food for thought ...
Mar 19th 2011 15:49   
Joe Sansoucie Professional   Advertising Your Business Is My Business
RE: "This is a question? 4x is really many.

Yes four times the traffic is a lot and it's so doable...

On what time you mean to do this?...
Not sure I understand the question. I do it all the time.

This is possible with more features than "headlines"... "

Very simple to setup and do.

Hope this answered your questions.
Mar 19th 2011 15:50   
Slawomir Sobotowski Professional   Web Designer, Admin
I know you are very experienced person, also admin...
I respect your words.
I do not intend to push further and undermine the subject of your sentence.
Mar 19th 2011 16:16   
Jacqueline Edwards Freshman   
Thank you for sharing such valuable information with us. I know the title is important but I usually find it hard to state it in a few relative words that will peak interest.
Mar 20th 2011 11:26   
Joe Sansoucie Professional   Advertising Your Business Is My Business
@Jakkie Writing headlines takes practice and testing, anyone can do it if you simply ask one question before you write it. The question you want to ask is simply this.

What problem does my product, service, program solve for my target market? Once you have the answer on how you can help THEM, your headline will be easy to write.

For instance, let's look at these headlines and see the good from the bad.

Big Cash Located Click Here Or Lose Out!
Link to site.

Or

You Can Live Healthier and Secure Your Family's Future. Free Info.
Link to site

As you can see the first one is just hype.

The second speaks to THIER needs and wants.

Hope this helps!
Mar 20th 2011 16:13   
Viqi French Advanced   Online Marketing Strategist
Really helpful article. I like the sample headlines you provided. That's a great way to help readers break it down & learn.
Mar 21st 2011 23:47   
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