Marketing and the parable of the farmer

A few months ago I had a visit from a friend from Canada, at the time I was experiencing all sorts of set backs and disapointments in both my online and offline marketing campaigns.

When I discussed my problems with him (he is the CEO of a major insurance company)

He told me that marketing is like the parable of the farmer in the bible

• There are those who know it all , know better or dont see why they need to learn.  
• These are the seeds that fall on stony ground.
• There are those that will hop from programme to programme, believe that the grass is greener on the other side, and usually suffer information overload.                                                   
• These are the seeds that fall among weeds.
• Then there are those Who will work learn and have a plan 
• These are the seeds that fall on fertile ground

He Identified that I was spending far to much time both on people and things that fell within the first two groups and not enough time reaping the rewards of developing the third group. 

Guess What after Identifying the problem and sorting my priorities my marketing efforts are far less stressfull and far more profitable

Report this Page

Created on Oct 13th 2010 05:01. Viewed 487 times.

Share on APSense

Comments

Paula van Dun   TE Owner & Graphic Designer I agree, knowing what your priorities are is important, combined with a plan to achieve your goals. And watch out you are not distracted from achieving your goals by all kinds of tempations. Oct 13th 2010 05:16

Sean North   business consultant Too true Wbmiep, though sometimes we need to be reminded and assess our prorities and plans to keep us on course Oct 13th 2010 05:21

Amenaide Souza Vitor   Muito interessante. Oct 13th 2010 05:24

Bhavar Singh Rathore   affiliate marketer Yes. It is true and myself is example. Now, I realised the priorities of mine and started yielding results. Oct 13th 2010 08:10

Pat Carr   Music Recording and Publishing, Network Marketing Excellent advice. Spend more time working on the activities that are producing and developing the people who are willing to work and learn. Nov 15th 2010 11:16