How to Increase Sales Using Thank You Cards

by Peter McKeon It might sound silly that something as simple as a thank-you card could increase your professional sales training, but hear me out because it's absolutely true! Sending business thank you cards will set you apart from your competition, keep you in the minds of our prospects and clients, and in the end, help you to close more new business.

Follow these simple steps to set yourself apart from our competition:

1.Write your thank you card as soon after your meeting as possible. The point of a business thank you card is to thank the prospect for his/her time. While it's okay to make a very subtle sales masters message in the card (i.e. I look forward to earning the opportunity of earning your business), the overall point of this is NOT to sell. The point of the thank you card is to further cement your relationship. Relationships sell!! If the prospect told you something personal, mention this in the card (i.e. Have a great time on your boating trip this weekend!) The card should be written and sent within 24 hours. Make sure that you have the correct name and address.

2.Hand address the envelope. People are more likely to open mail that is hand addressed and it makes it more personal.

3.You should still use other modes of communication to follow-up with potential clients, emailing additional information, following up with a phone call, etc. The thank you card is an addition to other communication that you use.

4.Use this same approach with your current clients. Chances are, our competition is not sending thank you cards. People remember them and appreciate them, because they rarely get them!

Sponsor Ads

• Ad Space Available - Rent it Now!

Created on Dec 31st 1969 18:00. Viewed 0 times.

Comments