Generate Sales Leads using Google Adwords

by Jeff Dedrick

It used to be very time consuming to generate sales leads for a business. But besides the time involved, the expense was even more concerning and could really limit the number of leads that you could generate. These days you can use the Internet to generate sales leads. The Internet makes it easier, more affordable, and quicker to find qualified leads. It also lets you reach markets or locations that were previously very hard and too expensive to access.

Google Adwords is an excellent way to generate sales leads on the Internet. You can generate targeted sales leads relatively quickly using this popular form of advertising. And it can cost you just a fraction of what other methods do. Google Adwords is a pay per click form of advertising in which you make a bid on a particular keyword. This bid can range anywhere from a few cents up to several dollars per click depending on the competition in the market. The highest bidders will have their advertisements showing in prominent positions on Google's search engine results page; thus resulting in more clicks from searchers.

Millions of searches are conducted on Google every day and to get enough leads, you only need to take a very small slice of that pie. When you look at it that way, the opportunities seem endless and they are. You can use Adwords as a sales leads generation platform and even if it was your only platform, you would enjoy spectacular results with a small outlay; particularly compared with traditional offline advertising.

Your strategy for making the most of capturing sales leads using Google Adwords is to work out how to use Adwords. There is a lot to it, but the basics can be learned in just a day or two. Then you must research keywords that you think your prospects will be searching for. These are the keywords that you will bid on. There are many tools that will estimate keyword cost and competitors for you, but you should also do some trial and error tests to see what the lowest bid price is that you can get away with while still getting conversions.

Your website must be convincing enough for people to want to sign up. When people click from Adwords to your landing page, you only have a few seconds to capture their attention. Your opt in form should be clearly visible and you should provide incentive for them to sign up to your list.