From Browser To Sales-Conversion Tips

by Linda Correa Making Money On The Internet

Converting a person browsing and not buying is not all that difficult if you remember a few key points and put them into practice

Understand & meet the visitors expectations-Make sure that every page has relevence to it's title. Make sure that the information is relevent to the keywords. Make sure that your visitors het exactly what they came for. Most of all, make sure that your ads are appropriate to the subject matter.
Make sure that your navigation is easy to use and very clear. Make it easy for them to go where they what to go. They will stay on your website longer and you will increase your odds of a sale.
Give them contant that is both organized and useful.We can't say it over and over enough-content is king. Make sure that you are giving them enogh information so that they can make a purchase decision in as few clicks as possible.
Avoid clutter- Use graphics and images to enhance your product, message or offer. Never use too much vclutter and images. It will distract the visitor from making a purchase
Make sure that you distinguish the difference between optional and required fields. Keep all forms short and clean. Make it easy for them to take the next step.have a link to your privacy page so that they will feel comfortable and you will get better results.
Use descriptive page headings. Make it easy for your visitors and the spiders to know where they are and what they will get there. Try to keep your headings and your ads consistant.