10 Tips to Improve Ecommerce Website Design

by Surajit Saha Website Design, Development Expert

An e-commerce website’s design always has a tremendous impact on the business’ online marketing presence. For every business that operates online, website design matters A LOT. It affects your customers, sales, traffic, and overall revenue too.

If we go with the statistics, for 48% of consumers, website design is the most important factor that determines a business’s credibility. Likewise, 38% of people stop engaging with an e-commerce site if they find its layouts to be unattractive.

And that’s why you must plan an e-commerce website that creates a good first impression with its appealing, engaging, intuitive, and effective designs, while seamlessly improving customer experience and meeting the bottom line of your business.

Here are some expert tips from the top Ecommerce Website Design Company that can help you improve your e-commerce website design.

1.     Responsive & Mobile-Friendly Design:

A website design that is receptive to almost every device including a laptop, desktop, tablet, and smartphone, and is compatible with all top web browsers often drive more traffic than regular sites. Responsiveness increases your site’s usability, simplifies the navigation, and improves user experience.

2.     High-End Web Security:

Web security matters a lot to every e-com customer. To ensure your consumers’ sensitive data is safe when they are browsing or shopping from your site, make your site’s design adhere to web security regulations. Use multiple layers of digital protection to secure sensitive and confidential information.

3.     Optimized Product Gallery:

Always optimize your product image gallery and videos to strike a perfect balance between quality and size. Adjusting the videos and images without compromising on their quality boosts the store page performance of your website and improves your customers’ user experience too.

4.     Constant Branding:

Make sure your website’s branding, colour themes, and messaging patterns are similar to your other social media pages including Facebook and Instagram. Consumers are more likely to trust a site with a consistent brand tone, than a wobbly and unsettled design pattern.

5.     Clear Navigation Menu:

No one wants to waste their time, skipping from one page to another to find suitable products. ask your Ecommerce Website Designing Company to keep your navigation menu simple, seamless, and visible. Use a search bar with all relevant filters to ensure simplified navigation for the consumers.

6.     Accurate Product Info:

Never try to mislead your shoppers with incorrect product info. Always have accurate information about all your products and services including precise descriptions, updated product imagery and videos, and pricing. Integrating Product Information Management (PIM) with your ERP solutions will also help.

7.     Accessible Shopping Cart:

Make your shopping cart available on all pages of your website. It must be clearly visible and accessible to the consumers. Integrate “Shop Now” buttons to encourage customers to shop. Make the checkout process smooth and easy to ensure a memorable shopping experience.

8.     Multiple Payment Options:

When designing your eCommerce website, including multiple payment options for the shoppers. Alongside debit and credit card payments, also have options for online payment providers like PayPal, Apple Pay, PhonePay, Google Pay, and easy EMIs. Having more options always increases the possibilities of purchase.

9.     Highlight CTA Button:

Always have a clear and definite path through the CTA button to encourage your customers for a conversation. Add eye-catching colours to the CTA key to make it more clickable. Also, integrate a live chat option to provide instant assistance to the consumers.

10.  Indorse Social Sharing:

Let your website always have social sharing buttons that allow consumers and visitors to effortlessly share content from your site to various social media pages. Instruct your Ecommerce Website Designing Company to incorporate these buttons on the banner or footer of the webpage and reassure users to use them. 

 

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Created on May 10th 2022 02:00. Viewed 272 times.

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