Articles
10 Tips for Building Mailing List in 2022 and 2023
by Nicholas H. Online marketing expert What is a mailing list?The mailing list is a list containing all the e-mail addresses of the people who have subscribed to your newsletter. In the best case, further information such as name, gender, etc. is available in this list.
Buying a large e-mail list with numerous e-mail addresses might sound tempting at first . But the supposedly easiest way is not always the best. In fact, numerous reasons expressly speak against the purchase of e-mail addresses.
The main reason is that spam filters have become very good at identifying and blocking unwanted mail. There is also the danger of ending up on a blocklist , which makes it impossible for your emails to be delivered. This risk increases with every additional email that is sent.
What also speaks against buying email addresses is that purchased subscribers are not interested in your mailing. The recipients have no connection to you and therefore no intrinsic motivation to deal with your newsletter.
You can read more reasons why buying email addresses is an absolute no-go in email marketing in our detailed blog post .
Have you already created a creative mailing and your newsletter registration form with double opt-in? Very good. Now it's time to get your newsletter out to the people and collect e-mail addresses. Probably the biggest challenge in email marketing. But with these 12 proven methods, you can easily overcome this challenge and gain an edge over your competition.
1. That certain extra
Let's be honest: When we give out private information like our very personal email address, we want something in return .
Exactly what you can give your customers in exchange for their email address depends entirely on your service offering.
A discount voucher as a goodie for registration is often a good solution.
In order to keep your newsletter recipients permanently engaged, you can also regularly offer them exclusive discounts or free shipping. You can also entice your newsletter subscribers with inside information. Let them know about new products or discounts in your newsletter even before you publish that information on your website.
You have combined the newsletter registration with a small giveaway that your website visitors cannot say no to? Then it's time to pay attention.
Your registration form should therefore be placed in such a way that it immediately catches the eye of your website visitors without negatively affecting the user experience. Your website sidebar is the perfect place for this.
3. An exit pop-up works wonders
Granted, pop-ups can be annoying, but that doesn't always have to be the case. Placed in the right place, you can even win back almost lost customers with an exit pop-up . And lots of it: According to statistics from Beekiting , up to 35% on average. That number sounds massive, and it is!
Even if you win back just 10% of the visitors, that would already have a huge impact on your mailing list.
So use an exit pop-up to inform your visitors about your giveaway, which you decided on in tip 1. You definitely don't want to miss it!
Show the value of your newsletter on your opt-in pages . Whether you choose a discount coupon, a downloadable eBook, or something else, let your website visitors know how valuable your content is. You can also test different versions of your signup form.
For example, change the text on the login button. Maybe “Don’t miss anything anymore” appeals to your customers more than “Sign up for the newsletter now”. Try it out and experiment with different versions until you have found the optimal wording for communicating with your customers
Imagine your screen divided into different areas. The above the fold area is the area you can see without scrolling. You've probably visited and left a website without scrolling down.
If your website visitors don't scroll and don't see the form in the sidebar, you won't learn anything about your newsletter. Make non-scroller hearts beat faster and attract new subscribers by teasing your subscription form at the top of your website. A classic win-win situation.
If you also take our previous tips to heart, then promote your registration form in three places: in your sidebar, in the exit pop-up and in the opt-in bar. This is guaranteed to attract attention and your mailing list will grow and grow.
In addition to your website, use a landing page for your newsletter
registration – preferably one with a URL that is easy to remember , such
as “companyname.com/newsletter”. On the landing page, you integrate the
registration form again, which visitors use to register for your
newsletter.
Use the landing page to refer to your newsletter in a guest post on another website or to draw the listeners ' attention to your newsletter in a podcast . Thanks to the simple URL, subscribing is not a hurdle, even if the listeners are not currently sitting on their PC.
Use the landing page to refer to your newsletter in a guest post on another website or to draw the listeners ' attention to your newsletter in a podcast . Thanks to the simple URL, subscribing is not a hurdle, even if the listeners are not currently sitting on their PC.
7. Always use the right call to action (CTA)
If you are writing a blog post related to your newsletter signup goodie, you can mention it in the post and include a link to the signup form. This also works well when you are guest posting. Just make sure you choose the CTA in a way that readers know what to expect.
Assuming you are writing an article on the subject of “email marketing” and are offering a free e-book when you sign up for the newsletter , then you could formulate your CTA like this: Sign up for the newsletter now and get a free e-book
If you are writing a blog post related to your newsletter signup goodie, you can mention it in the post and include a link to the signup form. This also works well when you are guest posting. Just make sure you choose the CTA in a way that readers know what to expect.
Assuming you are writing an article on the subject of “email marketing” and are offering a free e-book when you sign up for the newsletter , then you could formulate your CTA like this: Sign up for the newsletter now and get a free e-book
8. Include a CTA on your social media profile
It doesn’t matter whether it’s Twitter, Instagram or another social network – always and everywhere think of a CTA button and place it conspicuously. This way you can forward your users directly to the registration form in your profile.
It doesn’t matter whether it’s Twitter, Instagram or another social network – always and everywhere think of a CTA button and place it conspicuously. This way you can forward your users directly to the registration form in your profile.
9. Create a quiz
Funny quizzes motivate your visitors to deal with the topic. The result of the quiz will then be sent by e-mail after registering for the newsletter. Remember that according to the GDPR, your registration form in the quiz must clearly indicate the newsletter registration, for example "Register for the newsletter and receive your results from the quiz as a thank you!".
Funny quizzes motivate your visitors to deal with the topic. The result of the quiz will then be sent by e-mail after registering for the newsletter. Remember that according to the GDPR, your registration form in the quiz must clearly indicate the newsletter registration, for example "Register for the newsletter and receive your results from the quiz as a thank you!".
10. Conduct a poll
Imagine the following scenario: you are successful in building an email list and you keep getting more subscribers. However, you notice that the newsletter that you regularly send out on a certain topic is hardly ever opened. Of course you're wondering why, because you don't do anything differently with this newsletter, at least not consciously.
There are now various ways to deal with this situation, for example you could simply not mention the topic in your newsletter anymore, but in doing so you are only fighting a symptom and not the cause of the poor performance.
So you have to find out why your subscribers are not opening the newsletter. Polls are extremely useful for this.
Send a separate email for the survey or integrate a link to the survey in your newsletter. The latter means that you receive continuous feedback on your newsletter topics.
Imagine the following scenario: you are successful in building an email list and you keep getting more subscribers. However, you notice that the newsletter that you regularly send out on a certain topic is hardly ever opened. Of course you're wondering why, because you don't do anything differently with this newsletter, at least not consciously.
There are now various ways to deal with this situation, for example you could simply not mention the topic in your newsletter anymore, but in doing so you are only fighting a symptom and not the cause of the poor performance.
So you have to find out why your subscribers are not opening the newsletter. Polls are extremely useful for this.
Send a separate email for the survey or integrate a link to the survey in your newsletter. The latter means that you receive continuous feedback on your newsletter topics.
Sponsor Ads
About Nicholas H. 
Online marketing expert
39 connections, 1 recommendations, 211 honor points.Joined APSense since, July 16th, 2018, From San Francisco, United States.
Created on Aug 2nd 2022 00:33. Viewed 250 times.
Comments
No comment, be the first to comment.
