10 Mistakes to Avoid in Ecommerce Software Development UI/UX Design
by Max Anderson Digital MarketerThe e-commerce business reaches
new heights due to the development of an interesting eCommerce website. Right
around an entire year into the worldwide Covid pandemic,
its stunning effect on retail is clear and the eCommerce Boom of 2020 has been
felt across businesses. Online stores now easily reach out audiences that are
interested in a short time & have maximum sales in minimum investment. But
there are still some traps that you need to avoid so that they have never
ended. Today we will talk about one block of stumbling which if not considered
can cause losses in income & then close your online store. You don't have
to panic because after this blog your e-commerce business will develop with
maximum sales in minimum investment. Even Retail software solution has grown it's demand in the world-wide.
One thing we are talking about is
the UI / UX design of your e-commerce website. The design of your website can
be one of the hidden obstacles that need to be considered by your website
developer from time to time. Understanding one thing clearly that your UI &
UX design application is the most important aspect of preparing e-commerce
websites will not bring more sales. You will also need SEO services so that it
can create a positive impact on the audience. Moreover, According to eMarketer’s predictions, eCommerce
sales will reach 14.4% of all US retail spending this year
and 19.2% by 2024. Let's understand how to know the design of UX / UI hurt your
e-commerce business. According to report
the growth of ecommerce software is breaking the roof.
How to find out whether your UI / UX
design hurts your e-commerce business?
1. Purchase Shopping Cart -
Customers place items in their shopping basket but do not complete orders are
one of the public reasons to understand that there are some problems with the
UI / UX design. We understand your points that there are other factors from the
end of the client too, which can cause leaving the shopping basket. But the
most common reason is that the UI / UX design does not help.
2. The level of high-value -
bounce ratio can be defined as the percentage of visitors to certain websites,
bouncing from the site after seeing only one page. If your site has a high ratio
then that means the buyer finds it difficult to reach the product they need.
So, the development of eCommerce websites must be done by remembering the
bounce rate.
These two reasons will tell you
that you need to tweak with the UI / UX design on your e-commerce website.
Errors
that must be avoided by developing eCommerce websites
1. Avoid complex navigation -
while discussing your online store project with e-commerce website developers,
explain that you need a minimum click to complete the purchase. The navigation
interface must be simple & intuitive for users to understand. For example,
you can have filter & sort options so that your users can easily find the
products they are looking for. You can also request navigation bread crumbs
with your Ecommerce
software development because it makes it easy for users to find
themselves & how to return to the next page.
2. Avoid poor quality images
& product descriptions - There are many problems caused by poor quality
images & product descriptions on your e-commerce site.
Poor quality images & product
descriptions on your eCommerce site can be truly scary because they produce
negative customer reviews, refunds & refunds because customers don't get
what they really want. Negative reviews can take your site ranking on search
engine results pages.
3. Lost contact information -
according to many annual surveys donated by Reports of Web Use are taken from
time to time. More than 90% of respondents said that they left the site because
there was "no contact information / telephone number" which led it to
leave the website.
4. Not including FAQs & Live
Q / A - Google is the largest search engine that supports the user-generated
content on the results page. This helps you enter many keywords on your website
in the most organized way & give you the benefits to a higher ranking on
the SERP.
5. Avoid details in the product -
when it comes to the development of e-commerce websites, every information
plays an important role to get results. Sometimes you might need content
marketing then choose it because it can be very useful if done correctly. A
user tends to believe in your website when the product page offers a complete
description of the product. Even if your price is low, without enough
information you cannot promote more sales.
6. Calls to act - each call to
act according to the point because it must be separated from the content
because this allows users to see the next step to follow clearly. The main
& secondary call call links must be distinguished clearly from checkout
& continue shopping.
7. Look for the checkout process
- the main motive is to provide your business new identity with the help of
e-commerce website development companies. The checkout process is very
important for any online store. Shopping baskets must be seen from every page
of the site. It must provide every right information including shipping costs,
additional tax so that customers know how much they need to pay for certain
orders in one way. The entire development of e-commerce websites must be done
in a way that ensures the fastest settlement.
8. Hidden costs - hidden costs
are also an industrial trend where online stores try to extract more money from
customers. Let's tell you honestly that it is one of the most useless ways to
move forward with the process. It can lead without repetitive customers &
bad reviews that can be very negative for your business.
9. Customers cannot understand on
the site - if users don't even spend a minute on your website, there are some
problems understanding the site. You need to find a way to collect your
audience interest with the development of eCommerce web.
10. Not enough information -
sharing mentioned above any information with customers creates a sense of trust
& transparency in the process. So, you need to share information such as
shipping details, return policies, & contact information. This will allow
customers to contact your online store if they need any support.
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Created on Apr 12th 2021 02:06. Viewed 315 times.