10 Best SEO Tools to Boost Business in 2019

by UNIbizTEC SEO Digital Marketing Services

The explosion of social media and the revolution of the digital age has made SEO the foundation behind building a successful business. Try this on for size; statistics suggest that 80% of consumers perform some or the other online research while deciding to spend on a particular product or service. Considering the fact that SEO can make or break your business, here are some of the best SEO tools you can look out for this year:

Screaming Frog Spider

The Screaming Frog Spider tool is basically a website crawler that collects key on-site data to help you review a website from an SEO perspective. Rather than manually check the website, many SEO services use Screaming Frog Spider to crawl large websites and analyze the results in real-time. The highlights of Screaming Frog SEO Spider include:

Instantly crawl websites to check for broken links or server errors
Algorithmic check to detect duplicates content or low content pages
Efficiently check meta descriptions and page titles across the site

Google Keyword Planner

As is evident from the name, keywords hold the key when it comes to SEO services. Google Keyword Planner is a free tool that can help you find the relevant words or phrases connected to your business or product. The main benefits of Google Keyword Planner include:

The tool is completely free, all you need is a Google account
Detailed bid estimates help you efficiently plan your marketing budget
Get valuable metrics for all keywords including how they may perform in future

Wayback Machine

You can think of Wayback Machine as a time capsule for the internet. Being an archive of the internet, Wayback Machine is an interesting SEO tool that lets you trace the evolution of a website over the years. Here’s how you can use Wayback Machine for optimization:

Track of how your website looked in the past so you can revisit the design
Understand the impact of website changes to overall web traffic
Wayback Machine allows you to check old links and find out if they still work

MozBar

MozBar ranks among the most efficient SEO tools available in the market today. As a free Chrome extension, MozBar gives your advanced metrics and a comprehensive overview of a website. Some of the SEO benefits of MozBar include:

Details about on-page elements, including page title, meta keywords, etc.
Checks the external links and the page load time of the website
You can use MozBar to create custom based on your website preferences

SEOquake

SEOquake is very similar to the MozBar extension and is used by a Digital Marketing Agency to collect organic reach data for a specific page. SEOquake allows the user to:

Gives users a detailed analysis of the Search Engine Results Pages
Easily compare the URLs and domain names of different websites
Analyze the encoding of the webpage to check if everything is properly formatted

LinkMiner

Backlinks form the backbone of SEO services and digital marketing. LinkMiner checks your website for any broken links while at the same time pulling relevant metrics for the links

A unique algorithm accurately calculates the strength of your backlinks
LinkMiner has a vast database with over 9 trillion backlinks
The backlink analysis tool helps you identify competitor backlinks you can replicate

SEMrush

When we talk of traffic on the internet we can compare SEMrush to a diligent police officer who is there to give you updates on website traffic so that you can streamline your SEO services:

A thorough analysis of your company’s visitor engagement and web traffic
Quick reviews and insights into content performance on the website
Social automation feature to discover more efficient social strategies

Ahrefs Backlink Checker

With the second most active web crawler on the internet, not of naught is Ahrefs known as the best backlink checker in the industry. You can use Ahrefs Backlink Checker to:

Check a website’s URL and domain rating in a matter of seconds
Keep track of the decline or growth of various backlink profiles
Gain organic traffic estimates to check the popularity of the linking page

Google Analytics

Widely regarded as the most versatile of SEO tools, Google Analytics is a must for any SEO campaign. Google Analytics gives you:

Free reports to check the page views, bounce rates and much more
Real-time metrics including details for top keywords and social traffic
Goal features that allow you to choose specific goals for your website

Yoast SEO

Yoast SEO is a Wordpress plugin that helps a Digital Marketing company compile all the essential information needed to begin optimizing on-page SEO. The features of Yoast SEO include: