Purple Cows

If you pass a purple cow on the way to work every day how long does it take for the novelty to wear off? When you see something over and over again you start to tune it out. This is what happens when you see the same ad copy over and over again. You would be amazed at how fast online something incredible becomes old news. Now I must admit that purple cow can become endearing. If the farmer decided to kill it for beef tomorrow you might raise the money to save the neighborhood mascot. But in order to save the purple cow you are going to have to raise awareness in a whole new light. So to my point - You have to be very careful using the same advertising copy/writing over and over again. I find it funny those few people that are posting all over Apsense with the same post. I like many am quick to tune it out and now it would take a lot to get me to read more from that person. It is much the same with my OyesUcan ezine. If I email the same solo ad too many times I see people unsubscribe by the handfuls. But… On the other hand many of you got the same letter from me asking you to join this group. That one email works so why change it. How do you save time on writing while at the same time not loosing your effectiveness? ___________________________________________ Pete’s vote is for green Lemmings I am just not so sure it is as cute at the purple cow??