Purple Cows
If you pass a purple cow on the way to work every day how long does it take for the novelty to wear off?
When you see something over and over again you start to tune it out. This is what happens when you see the same ad copy over and over again.
You would be amazed at how fast online something incredible becomes old news.
Now I must admit that purple cow can become endearing. If the farmer decided to kill it for beef tomorrow you might raise the money to save the neighborhood mascot. But in order to save the purple cow you are going to have to raise awareness in a whole new light.
So to my point - You have to be very careful using the same advertising copy/writing over and over again.
I find it funny those few people that are posting all over Apsense with the same post. I like many am quick to tune it out and now it would take a lot to get me to read more from that person. It is much the same with my OyesUcan ezine. If I email the same solo ad too many times I see people unsubscribe by the handfuls.
But… On the other hand many of you got the same letter from me asking you to join this group. That one email works so why change it.
How do you save time on writing while at the same time not loosing your effectiveness?
___________________________________________
Pete’s vote is for green Lemmings
I am just not so sure it is as cute at the purple cow??
Comments (23)
Paula Gaon7
...then there's always the good old standby,
"Man Bites Dog"
Paula/BoomSpress
Friends4
That's not a purple cow. It's a green cow that was Painted purple.
Shoot, it might not even be a cow. It could be a pig in disguise. :)
Robert McDaniel4
Tax Professional
When I was in politics and running an election campaign we learned that a sign was noticed for the first few days and then became part of the landscape. You could either move the sign to a new location or add something -like a balloon to reattract attention. It worked. The same ad over and over loses interest quickly. A few changes can make it almost new again
James Max7
Blog Network Community
Hey,
this purple cow is getting real fat, I hope we don't slaughter it for meat as yet. We seem to be talking about a herd of purple cows here.
Article Posts in Ezines, Article sites, Forums and Blogs need "fresh content' for the same subject - at least 20-30% - to get any traction from search engines.. Newletters say "News!" not yesterday's story.
An Ad Body that sells in email or on web pages can take all the repetition except for changes in the headlines and tweaking to creat
Valerie Hasara15
Marketing, Web Designer, Owner
Thanks Chuck the link is fixed. You say in direct Mail the same Theme for several mailing but you didn’t say the same letter right?
I understand exposure, and the need to advertise. And in Direct Mail you may have one company with one list and a calculated mailing. There maybe a few more people in the mix but nothing like online.
Now apply that same idea to Apsense. If just 500 of its members go over to one traffic exchange and post their Apsense promotional material (found in
Chuck Bartok10
Veteran Entrepreneur now Sharing
Valerie,
Your link for ypur wonderful E-zine has double http:// so it doesn't work.
Your Topic post is so perfect...
Were all in the advertising business and the principle should be
followed.
However, we do find in Direct Mail the same Theme for several mailings is effective.
Chuck
Barbara Eyre6
Ummm, I thought lemmings were fishies ?!?! LOL Learn something new each day! :-D
Great discussion here though. Lots of ideas.
Jennifer Underwood11
Promoter
I have to admit...when I first started I was copy and paste happy...but I learned how great it did*NOTHING*. So many in here are probably very new to this, and have to learn like the rest of us. It only took me a little while to realize it was not working for me, but for many it takes a long time! Some do this part time, only just a few hours a week..and believe the get rich over night..post this ad everywhere type thing. Although many of us have GOT IT...there are so many out there that hav
Pete Balasch Jr.14
Internet Marketer Pod caster
Patrick
Just Curios what are you reading into this ?
My Point is this.
When People use the same exact ads it is not effective at all
the search engines stop listing articles blogs and forum links
If they are the exact same content . the search engines look
for fresh content and content is king on the Internet.
Being original does have major benifits yes it takes more time
but it is effective.
So set yourself apart from the rest be original and I bet
you will get more sales and si
Jennifer Underwood11
Promoter
Well...at least he didn't copy and paste :0)
It is a chore to write and rewrite...but the outcome of it ...is WELL worth it! Atleast my typing speed is getting on up there!
Jenn
478-338-2469
Patrick De Thierry6
Yup just what I thought, couldn't take the criticism. so lash out in style, I love it, shows the true nature of the person behind the keyboards, truly nasty people at heart. Bad vibes at this forum already. And great going guys leaders of the future, hmmm.......
Pete Balasch Jr.14
Internet Marketer Pod caster
Oh No its looks Like he is making a run for a Cliff
Jeff Meyer3
How do you save time on writing while at the same time not loosing your effectiveness?
That's one of the BIG questions we all have to cope with online. It's challenging enough to write a piece that communicates well. But then you get to rewrite for the search engines ... and then you get to rewrite again to weave in all those "copywriting" and "sales" tweaks.
And each task seems to demand a somewhat different style - emails, blog posts, articles, sales pages, press releases ...
Sheesh ..
Valerie Hasara15
Marketing, Web Designer, Owner
I checked godaddy for you Pete GREENLEMMINGS.COM is available!
Valerie
Pete Balasch Jr.14
Internet Marketer Pod caster
I would of called it green Lemmings
What color are lemmings any way?
Green for new at marketing
Lemming for lets all send out the same Advertising Material
Patrick De Thierry6
Personally I don't mind writing about the same business over and over again with a slight change to it, I base it really on if the first ad of mines didn't grab your attention, I don't think anymore ads I place after that ever will.
We all have an agenda here and that is promoting what we believe is beneficial for all who join it. I'm here to give the facts about my business I'm involved in, and if I make friends in the process then thats great, but weather you have one glance at my ad or someo
James Max7
Blog Network Community
Hey Val,
I opened my APSense Mail this morning and there were 10 topics on my recent Group lists - 8 from Profit by Publishing, lol.
By my calculation, you have me saturated, lol! What should I do now?
In your case, this is media saturation by diversification (whatever that means). It's just that you have such a novel way of dealing with colorful animals that on one can resist.
But to be truthful, the experts says it takes up to seven contacts to sell the average customer. Maj
April Weston6
reading the same thing over and over is BORING!!
It is time consuming but I change my ad every day when advertsing to safelists.
Since I sell many different products on my site,I target one type of product ie fragrances one day and then jewelry on another day,
it all leads to my site but at least it is isn't BORING,I Hope
aweston39
Barbara Eyre6
This is so very true on traffic exchanges also. Hence why one should have several different splash pages on the same program ... mix it up a bit. Introduce new materials every month.
If you have a lot to say, instead of sending it all in one email ... break it up in parts ... same subject, but different content ... psychological thing.
Valerie ... love the cow ... pretty shade of purple. Purple milk ??? hehe
~Barb
Jennifer Underwood11
Promoter
Yes, many people get copy and paste happy with the same ol'...
It is a turn off to me when I see it. On television, you do not see a majority of companies using the same ol' commercials. There meanings are the same..but the way they are advertised are different. And that goes back to bringing humor to your ads...most of us look forward to Superbowl Sunday because of the funny commercials that come out. Get creative with the way you present your ads....I am learning creativity and am not sayi