On the internet, keywords are terms or words that
relate to particular topics.  Keyword research will
involve various aspects, such as finding sales
oriented keywords or driving maximum qualified
users to increase their online sales.

Keyword research is the first step towards a
successful search engine optimization campaign.
You have to be very careful when selecting keywords,
as it can be very tricky to select targeted keywords
for a website. 

The selection of keywords should always be based on
various aspects such as product names, services,
brands, or general terms.  Often times, people forget
about targeting geographical terms when they have
global presence.

When doing keyword research, it's highly recommended
to do a very thorough market research analysis to
find the best keywords used by search engines to
find products and services online - and find out
what keywords are targeted by competitors who are
doing well in marketing on the internet.

The first step in finding the best keywords is to
make a list of the products, topics, and services
that you offer.  You can also make good use of your
website logs to know which keywords have brought
you the traffic in the past. 

Be sure to select keywords that clearly define your
business and products to drive traffic from the
search engines.  There are some websites which get
high levels of traffic through general keywords
although they might not end up being sales.

Today, users of search engines are aware of how
they work, for searching products and services on
the net.  Users always look for the better products,
locations, etc.  Therefore, you should cover all
terms for each - products, location, etc.

There are numerous tools available which will help
you identify keywords that are suitable for search
engines.  The challenge here, is to determine which
keyword is the best to generate traffic.

For more info:  http://onlinemarketing success.website