There are lots of people who think keyword
research is an exact science that can be easily calculated, formulated and
measured. While some marketers would like it if you believed this, it simply is
not the case. Keyword selection is really more of an evolving art form than a
science.
Science or not, keyword selection can be absolutely vital for a site's success.
Considering this, it is important to choose good ones. There are some very
common pitfalls webmasters run into when selecting words. Understanding what
they are can help you avoid making them, too.
Read more!