Why use Every Door Direct Mail (EDDM) Services as opposed to Standard Direct Mail Services?

This question comes to almost everyones mind as why one should use EDDM program over standard direct mail. Well there are many many reason that favors the use of every door direct mail services over standard mailing.

EDDM has simplified and significantly lowered the cost of direct mail advertising. This is done by simplifying the eddm process. It takes on much of the labor the USPS would normally have done to distribute mailers. By taking on this labor, eddm has allowed the USPS to significantly lower their distribution costs.

EDDM may not be for every business but certainly many many businesses can benefit from this low cost direct mailing program. Many businesses must target a specific demographic such as age range, income level, marital status, etc. If you are one of those businesses, then EDDM may not be for you. STANDOUT Mailer is delivered to your local USPS ready for distribution. Each bundle is assigned to a specific carrier. That carrier in turn distributes to every business/resident on their route.

This type of direct mailing is also known as saturation mailing. As any one particular area is saturated with your mailer. Every Door Direct Mail (EDDM) lets your business send promotional mail without having to buy and maintain a mailing list. As a result, it is less expensive to produce and less expensive to mail because the postage is far below the first class and even some bulk mail or standard rates.

EDDM is ideal for retailers like Auto Dealers, Restaurants, Furniture Stores, Groceries, Specialty Stores, Gift Shops, Apparel Shops, Departments Stores, and more! EDDM is ideal for service businesses like Auto Repair Shops, Attorneys, Health Care Professionals, Banks, Dry Cleaners, Contractors, Home Improvement Businesses, Insurance Agencies, Real Estate, and more!

Every Door Direct Mail™ Requirements (from the USPS):

• Every Door Direct Mail is available only for Regular Standard Mail Flat size pieces and irregular parcels.
• The postage required will be the published rate for Standard Mail flats (or parcels).
• The minimum number of pieces required is the number of active deliveries on a carrier route (not less than 200 pieces per mailing).
• Mailing should exclude people who don't wish to receive your mailings (opt outs).
• Mailpieces and bundles must be prepared in accordance with the current USPS mail standards.
• EDDM Products are listed below