When it comes to making money online and maximizing your ability to tap into the most profitable niche market, (making money online), developing a targeted subscriber base of responsive subscribers and customers is an important component in your marketing arsenal.

List building is all about connecting with your target audience by offering them high quality information and consistently working towards building a strong relationship with each and every subscriber.

Email marketers collect leads using a lead capture page that offers an irresistible free offer focused on a specific topic of interest, and includes an «opt-in form» that includes text fields for a visitors name and email address, and acts as the doorway into your autoresponder follow-up email marketing system.

These opt-in boxes are generated by your autoresponder provider (I personally prefer Aweber) and are embedded into the HTML code of your lead capture page template with just a few clicks of your mouse.

Each time a visitor to your lead capture page enters in their name and email address, they are added to your mailing list database, and become an active subscriber of your newsletter.

Once a subscriber is a confirmed member of your list, they can begin receiving your follow up emails that sell your work-from-home and online business opportunities like hot cakes while also offering high quality information that your subscribers would be find useful.

A study done by the Association of Sales Executives revealed
that 81% of all sales happens on or after the fifth contact.

List building helps facilitate the process of converting subscribers into active customers, since once your prospect has been added to your mailing list, you are able to develop a relationship with them by communicating with them directly through your follow-up email messages.

In truth, there is no faster or easier way to maximize your online income than with a relevant, targeted and responsive mailing list. You can win more sales with less effort when you are able to instantly touch base with a built-in customer base, who is interested in your specific topics and niche market.

For example, with a mailing list you can simply create broadcasts that go out to your entire subscriber base that feature a blend of high quality information and content with promotional based offers and promotions.

You can then include affiliate promotions for products and services that are relevant to your list, but more importantly, you are able to generate feedback, tap into your market in such a way that you know exactly what they are interested in receiving and what they are most likely to respond to.

Imagine the potential when you have an active subscriber base, right at your fingertips. You can email them any time you like, with fresh offers, high quality content and valuable resources that work towards helping you establish yourself within your niche market, while building a solid relationship with your subscriber base.

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