For long term marketing campaigns. It takes great effort and time to create your own leads, so you want to make sure you are capturing every visitor you get to op-tin your list.
Whether a new lead turns into a client or not, you will want to automatically add value to them. This makes sure you are building a proper relationship with them.
For your existing clients you want an effective way to keep them interested, and the ability to keep them updated on products and services. Remember the most important thing is to add value to your op-tin’s. If all you are doing is selling them products then they will quickly unsubscribe to your emails. So remember the #1 thing to do is add quality value to your op-tin’s. Your email list will reward you will with value.
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