If, like me, you have signed up to several mailing lists from a number
of different internet marketers then you will be bombarded with
information on new products to buy. Whether you are just starting out
in internet marketing or are a veteran in the field then it is a good
idea to check out what the competition is up to, but there is a
potential downside to all this and it is a very big downside indeed.
You see there is no point in signing up to these lists if you
are not going to open the emails and check out the offers being made to
you. However doing this reveals the potential downside because you will
be bombarded with many slick sales pitches for the very latest 'must
have' products on the market. It would be the easiest thing in the
world to reach for your credit card and order the product on the spot;
after all you want the product and don't want to miss out on all the
free 'early bird' bonuses which come to those who take action fast.
Be warned though that you take this approach at your peril
because you will end up buying a lot of products which you simply do
not need and possibly cannot afford. Remember that the whole point of
signing up to all the email lists in the first place is to become a
better information marketer and not a better consumer of information
marketing products. So, with this in mind, here are the two questions
you must always ask yourself before you ever buy another information
product online.
Firstly ask yourself: "Can I afford this product I am thinking
of buying?" ?If the answer is 'no' then don't be tempted to buy it
because you don't want to spend funds you do not have. Instead find
another way to build your business and wait until some sales come in
from your efforts. You can always then decide to plough back some of
these profits into your business and use them to buy a new product
which may be useful to you.?If the answer is 'yes' then don't go
reaching for the credit card just yet as you have a second question to
ponder now.
Secondly ask yourself: "Will this product actually help me
with the key area of my business I am working on right now?"?This
question is of vital importance because once you have identified that
you can afford the product then you must decide whether it will be of
any use to you. The best way I can think of to determine the usefulness
of a product, which will avoid buying things you will never use, is to
limit this concept to the thing you are currently working on.
If the product helps you do what you are currently doing faster, better
or more efficiently then it may be worth buying. Equally it may be a
wise investment if it saves you time or money or helps you make money
faster than you would without it.
Another bonus of this approach is that you will no longer buy
things which just might come in useful sometime down the line, perhaps
in three or six months time. Why is this useful? Well I have found that
often when you come to use a product you bought six months ago you are
shocked to discover that it has already been replaced by version 2.0
and the first generation product is already out of date.
So by answering these two simple questions before buying
another internet marketing product not only will your buying decisions
become much easier but you will only buy products that you can actually
afford and will put to good use.