According to Experian Hitwise, an Internet research company, social networking sites has become more popular than pornographic or adult websites. The company which provided the latest statistics for the year showed that social networking sites like Facebook was now the most popular and preferred destination for the Brits.This is the first time that social networking sites have overtaken entertainment in terms of popularity.

Facebook accounted to about 12.46 percent of the online traffic and was in a neck to neck competition with entertainment sites including pornographic sites which accounted about 12.18 percent of the traffic. The amount of viewers was about one eighth of all web visits.

With Internet getting better and better each day, social networking sites are jotting strategies to get more and more users. There is a sheer competition among themselves which actually ends up with users having multiple accounts in different social networks. It is estimated that every one in eight people leave a social network to join another one immediately.

India has been a major contributor for social networks. Dazeinfo, a social media news portal has tried to draw a brief demography on socialization of Facebook in India. Indian population on Facebook is approximately 22.24 Million. In 2010, there were 16 new users from India who joined Facebook every minute. Every forth Internet user in India has got an account on Facebook. The Searches for porn in India over the internet have dropped to a mere 10 percent of all queries, compared to 20 percent ten years ago.

Social Networking sites play a vital role for users as it is not only a medium to get connected and stay connected with your friends. It has become a medium to know what is happening around you. Twitter is known to give breaking news and the latest update on any current crisis. Users keep social networking sites as an open tab on their browsers even at work to know the latest news and to network the news to their friends.